100+ beauty products of 2025 according to Byrdie Editors and Experts

Welcome to Byrdies! Every year is 2025 years of ultra-ultra-ultra-wide treatment. Every year, we collect skin, hair, nails and makeup industry, if there are hundreds and hundreds of products. It’s a trip, but it’s that we love to do it together.

In terms of beauty, nothing deep skin is deep. Our winners are first in effectiveness, innovation and value, but they understand that beauty is fun, personal and experimental. Often, something special is that intangible quality, which really stands out for the offer. Texture, smell, the ritual to apply, all adds love to love when you find a new formula or when you love it for a long time. These memories took care of the winners.

Here, you will launch a new brand with favorites that have been tested, still in our largest winner pool (169 products and treatments, to be accurate). Together, each has made an indelible trace about its routines in 2025. We hope you find them as much magic as their own. Ready to inspire?

– Hallie, Holly and the rest of the group byrdie