Gentle Monsters Team up with Bratz to Launch Pocket Collection


Summary

  • Gentle Monster and Bratz’s collaboration in glasses brand’s new pocket collection
  • The series features a range of foldable profiles that are open to full-size frames
  • 21 unique designs also include a special bratz doll

A gentle monster and Braz Join forces to carry out nostalgic cooperation. The glasses brand Pocket Collection is a collaboration with 21 unique glasses designs, including a special doll in collaboration with Bratz®.

The collection embodies the bold self-expression and unique fashion perspective of the two brands’ shared values, blending bold and modern aesthetics with practicality. The event starring AESPA’s Karina creates an extraordinary visual connection with the human Bratz doll. To celebrate, the exclusive pop-up space is being launched in Los Angeles (Nude Microbiology and Maru Coffee’s Creamtop), Seoul, Shanghai and Bangkok, offering an immersive, surreal experience of monumental Bratz doll objects.

Each sunglasses can be processed by Bratz and rotated Y2K on Gentle Monster’s signature style. There are a range of folding profiles in the collection that are open to the full-size frame. Styles include classic cat-eye sunglasses that match the futuristic outline with minimal optical frame and playful touch. The commemorative press conference is a pop-up in Los Angeles. The series is being released Online October 29, ET.





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