Hoka Deckers Shares Fall Financial Report Lower Guidance


Summary

  • Their shares fell 14% in Thursday’s after-sales trading after parents of Deckers, Hoka, UGG and others issued a warning about the international trade landscape on Thursday.
  • In the fourth quarter of fiscal 2025, Hoka led the company’s sales with $586.1 million in net sales, with UGG net sales up 3.6% to $374.3 million.

deck,parents shackles,,,,, UGG,,,,, TevaAnd more, the decision to reject its guidance for fiscal 2026, “because of macroeconomic uncertainty related to evolving global trade policies.” While the company reported some growth on its largest brand, the brand’s warning dropped its shares by about 14% on Thursday. WWD.

Instead of full-year guidance, Deckers released guidance in the first quarter of fiscal 2026, with net sales expected to range between $890 million and $910 million. This is lower than expected, requiring net sales in the first quarter between $880 million and $973 million (Yahoo Finance).

In the last quarter of fiscal 2025, Deckers’ net sales rose 6.5% to $1.02 billion from $959.76 million last year. The company’s fourth-quarter net revenue rose to $151.41 million from $127.5 million in the previous year. Not surprisingly, Hoka leads the company’s sales with $586.1 million in net sales, while UGG’s net sales rose 3.6% to $374.3 million. The company’s “other” brand divisions, including Teva, Ahnu and Koolaburra, saw net sales drop 6.3% to $61.3 million. However, throughout the fiscal year 2025, Deckers’ net sales rose 16.3% to $4.99 billion, with net revenue reaching $9.6609 million.

The warning from Deckers echoes concerns that echo the entire footwear and sneaker industry as President Donald Trump’s controversial tariff policy takes effect this summer. The proposed changes result in Nike To announce this week’s price increase, competitors may have subsequently experienced this move Adidas and Biaoma.

Stay tuned for Hypebeast for the latest footwear industry news and developments.



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