Tequila Don Julio Work with New York City Mercer Lab Museum of Art and Technology Appear Por Amor: Immersive Tasting Experience,,,,, This takes you through the Blue Webber Agave Collection process, History and legacy of founder Don Julio González, etc. – Use know-how to reimagine how tequila is celebrated through art and technology.
Mercer Labs is a cultural institution that bridges the gap between art and technology, the first complete brand acquisition ever made by the museum. Tequila Don Julio continues to respect its long tradition of pushing boundaries through innovation through this primacy experience, thus energizing the expressions and flavors of the spirit.
1 of 4
Tequila Don Julio
Chapter 4
Tequila Don Julio
Chapter 4
Tequila Don Julio
4 of 4
Tequila Don Julio
As guests enter the installation that lasts only four days, they will encounter Mexican sounds, flavors and rhythms that will anthropomorphize through interactive rooms that incorporate five senses. Tequila Don Julio tells the story of its founder, as well as its aged expressions — Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino, and Tequila Don Julio 1942 — through 4D spatial sound, LED mirrored infinity rooms and volumetric light displays, fusing its password for innovation with Mercer Labs’ capacity for boundless creativity.
With the sound of Mexico and the rich scent of roasted agave and oak, visitors will also have the opportunity to use fresh ingredients and hand-made tools to create their own signature tequila dragon Julio cocktails. Mexico is home to Don Julio, so the brand wants the project to encapsulate the magic of the region and connect visitors to Mexico in a deeper way.
“Don Julio González is committed to making the highest quality tequila,” said Karina Sánchez, global brand ambassador of Tequila Don Julio. “This experience respects his unwavering spirit of innovation, a place where tradition and imagination merge, invites guests to celebrate the extraordinary that can be achieved when passion is provided for every step of the journey.”
The experience will be held from June 12 to 15 and receive free tickets on a first come first served basis Experienced njulio.com/ga.
