In the yearly global conference on developers (WWDC 25), Apple has announced a lot of updates on its operating systems, services and programs, including a new look, which it called “liquid glass” and rebranded nominate congress. Apple was especially quiet about one highly anticipated product: a more personalized, AI-powered Siri, which it first introduced at last year’s conference.
The SVP SVP of Apple software, Craig Federighi, only gave the Siri update a short mention during the main address, saying: “As we shared, we continue our work to deliver the features that make Siri even more personal.
The “next year” time frame seems to indicate that Apple will not have news by 2026. This is a major delay in the AI era, where new models, updates and updates ship quickly.
First announced at WWDC 24, the More personalized siri It is expected to bring updates of artificial intelligence to the troubled virtual assistant built into iPhone and other Apple devices. At the time, the company said it as the “next big step for Apple” and said that Siri would be able to understand your “personal context”, such as your relationships, communications, routine and more,
Moreover, the assistant was more useful, allowing you to act inside and across your programs.
While Bloomberg Reported That the in-development version of the more personalized Siri was functional, it did not constantly work properly. The report said that its quality issues means that Siri was only acting, as it must have two -thirds of the time, making it not feasible to ship.
Apple officially announced in March repulsing the launchSaying Siri’s upgrade will take longer to deliver than anticipated. The company also drew SVP from Machine Learning and AI Strategy John Giannandrea of the Siri and Put Mike Rockwellwho worked on the Vision Pro, commissioned.
The shake indicated that the company was trying to return on the road after stumbling in a major release. It also suggested that Apple’s AI technology was behind that of rivals, such as Openai, Google and Antrop, critical investors.
In the meantime, Apple has partnered with Openai to help close the gap; When users asked Siri question, the assistant could not answer, they could be directed to chatgpt instead. With the next edition, iOS 26, Apple updated its AI -image generation, image playground, also to use Chatgpt.
At this year’s WWDC 2025, the company Continued make other ai -promises, including Developer -Access to the on-device foundation models, Live translationUpdates to Genmoji (in addition to mentioned imagery), Visual smart improvementsAI ”Working friend ”For Apple Watch,, Ai in xcodeand the introduction of updated, AI-powered version of its shortcut for script and automation.
