During her years working in technology, Jenny Wang, 28 years old, has always found herself stumbling back to one idea – a personal style agent to help users decide what to carry and buy based on their budget, lifestyle, weather and calendar.
She has tried to build such a product many times in the past, “but the AI technology was not yet mature enough,” she told Techcrunch. That changed so a few months ago that she announced the launch of her dream company, high, followed by the announcement today on a seed of $ 11 million led by Menlo Ventures.
The product that feels Directly from the movie “rash”, “ It is actually an AI stylist and personal shopkeeper who makes costume recommendations and leaves users to try those aspects with their personality virtual avatar. For example, a person can ask high, for what could be the best suit, for example, Techcrunch to interrupt, and the AI will offer suggestions and present appearance of costumes.
Users upload their closet or taking photos, forwarding buying receipts, or looking for what is already in the high database. People can also dress in clothes that they seek to buy, mix and match clothes already in their closet.
There there Do others play around In the AI -style space, like whing And Cladwell, all trying to recreate the magic of that iconic scene in “Clueless”, where Cher plans a suit of his closet through computer technology. Want to consider itself to be part of the new wave of consumer technology, looking for more to impact style and shopping.
“There are existing players like Google Shopping and Pinterest, who are also experimenting with AI,” she continued. “But the experiences that consumers will crave and use in the future will have to be built with new technical architectures and new using interfaces.”
The product is supported by some heavy names, including Michelle Obama’s stylist Obama Meredith Koop, who Wang said helped train Alta’s AI.
Other investors in the company include Bench bar; Algaé Ventures, the investment company supported by the prestigious Arnault family of LVMH of Fashion; Phenomenal businesses, the company founded by Kamala Harris’ niece; Antroptic’s VC Armor Fund, and a bunch of angel investors including Doordash CEO and co-founder Tony Xu, Super Models Jasmine would bring and Karlie Kloss, rents co -founder Jenny Fleiss, co -founder of the racetrack, and the Director General of Poshmark and co -founder Manish Chandra.
Wang used the word “aligned” to describe her fundraising process and greatly supported the network she has accumulated when working on various Technical roles throughout her career. She is a Harvard engineer training and invested in many companies, served as a technical advisor to brands, and has also played roles at investment companies.
Years ago, for example, she was an intern at Doordash and previously volunteered in Karlie Kloss’s podcast “Kode with Klossy.”
“I still actively encode every day and learn from our team and technical advisers,” she said.
Wang said the recent capital will be used to grow the team and fund more research and development. “Our team continually updates our internal models and improves the experience based on community feedback,” she said.
Tall already has hit a partnership with the Council of Fashion Distributors of America (CFDA) to offer high to its membership basis. Wang used to live in San Francisco but relocated to New York to help build the technology. “NYC is also a closer flight to Paris than SF,” she said, adding that LVMH and one of her angel investors, Tech Influencer Zita d’HachvilleHelps the company expand throughout Europe.
High also works with Marie Kondo as the company also expands through parts of Oceania and Pacific.
The plan is later to look at a partnership with traders worldwide.
“Many of the most exciting consumer AI companies are started in New York,” Wang continued, adding that she has assembled a very technical but also fashionable obsessed team. This startup is her dream.
