Nintendo Co. Switch 2 gaming console at BIC Camera Inc. in Tokyo, Japan, Tokyo, Japan, Thursday, June 5, 2025. Nintendo Co. fans from Tokyo to Manhattan lined up for hours to become one of the first to get the Switch 2, making their biggest global debut since the iPhone launched.
Kiyoshi Ota | Bloomberg | Getty Images
Nintendo Stocks set a new record on Wednesday, a massive rally this year that attracted the hype of the company’s newly released Switch 2 console.
Shares of the Japanese gaming giant have grown 46% this year, adding $39 billion in value, according to data from S&P Capital IQ.
The Switch 2 is the successor to the original switch console, which was released in 2017. Nintendo Details of Switch 2 were released in JanuaryThe device was released this month, resulting in Console shortages in some markets Even go to the store to operate special opening hours.
Nintendo said it sold this month 3.5 million units In switch 2 four days after launch. The company used to have Forecast sales of 15 million units In the fiscal year ending March 2026, although many analysts say it is a moderate estimate and expect Nintendo to get higher numbers.
Nintendo’s original Switch is the second most successful console in its history, with prices sold for over 152 million units since its launch to March quarter. Its appeal is its hybrid nature – users can play the console on a TV, but they can also be separated for use on the go.
Investors hope that the Switch 2 will replicate the success of its predecessor.
Nintendo has improved the console’s success by playing games with powerful franchises with characters and brands like Super Mario, Zelda, and Pokemon. The company uses its identifiable intellectual property and licenses it to movies and theme parks, Enhance the success of its core video game products.
For Nintendo investors, the strategy has paid off. Nintendo stock has soared nearly 470% since the release of the original switch in March 2017, according to S&P Capital IQ data. During this period, the company’s market value has increased by more than $81 billion.
