Franco Moschino’s contribution to fashion is not only worth studying, not only because of his challenge to the bourgeois status quo, but also because of his knowledge of semantics, his semantic talents, he strives to make the words between the writing and the witty attitude. It’s a legacy, and while it’s easy to revive, Adrian Appiolaza, who now holds the brand, seems to be drawing her own way forward. His view is surreal irony, partly high-inspiration quirks, keen attention to the current of the market. For the resort, he teamed up with his complicity and Chris Rhodes to gambling in Las Vegas to guide your inner explorer in the Grand Canyon and stop your supply with a quick supermarket site. After going all out at the local gym (even a dreamy holiday requires a little discipline), the itinerary is wrapped with a poolside Christmas party with Santas, Tinsel Stoles and skirts with shooting stars. “It’s almost the Christmas decoration you dress up,” Appiolaza joked. “I don’t want to be too conceptual or niche.”
Such a whirlwind travel itinerary is leaning heavily on vibrant sportswear and sportswear – re-exploring, deconstructing and hybridizing. The cut turns into casual clothes through comfortable fabrics, while the track kit can be upgraded to textile-friendly. Surreal trompe l’oeils are never far away: a classic grooved sprouted sleeve inspired by my bag of ties; a bikini cannot be knitted into a turtleneck sweater. The slot machine screen explodes into prints of shirts and garments; a tailor-made blazer tied with a boxer’s belt. And, naturally, a handbag takes the form of a fish. “Chaos are one of the most inspiring concepts I picked from Franco Moschino,” Appiolaza said. “Fashion is often fixed on a message. But his whole spirit is to resist limitations, embrace personality, and – most importantly, limit limitations. Freedom means everything to me.”
