Summary
- Anti-Social Club opens its first global flagship store in Seoul
- The exclusive “Chapter” series can be found in the store. Weird archives exhibition
- The store offers a custom program with new product drops, released weekly
Anti-Social Club (ASSC) Its first global flagship store has been officially opened SeoulVibrant Dosan Community. The launch marks an important milestone for the Los Angeles-born streetwear brand, solidifying its international presence and providing a direct, immersive brand experience in the Korean Center.
On the slogan of “Entertainment to ASSC’s ‘Freaky Seoul’, the store offers an immersive branding experience that blends fashion, culture and curated quirks. The space presents an eclectic mix of products, including globally recognized Quickstrike collaborations, e.g. Assassin’s Creed and WWE. In addition, the brand has launched the “Branch dosan” series unique to its Seoul store.
Plus the store’s unique plus charm is a dedicated Strange file exhibition. The exhibition features a range of playful non-applied items, spanning lanterns, camping gear, and nostalgic past collaborations such as Playboy’s cushions and sleep masks.
To celebrate the opening ceremony, founder and creative director Ian Coates hosted a talk show with Korean artists and fashion insiders and delved into the brand’s emotional and cultural DNA. The Seoul team has also launched a custom program for flagship exclusion, inviting visitors to create their own “weird fits” to fit the brand’s spirit of self-expression and unpredictability. With the planned weekly new product drops, the store is designed as a vibrant, evolving space.
Antisocial Social Club Seoul flagship store
27, apgujeong-ro 42-gil,
Gangnam in Seoul, Republic of Korea – Ancient
