Netflix It is preparing to unveil its first Netflix home location in Philadelphia and Dallas, which is expected to open by the end of 2025. The streaming giant plans to expand the concept nationwide, and future websites have already provided a gaze to the Strip in 2027.
Spreading over 100,000 square feet of over 100,000 square feet, each Netflix House will become a permanent immersive destination where fans can get straight to their favorite shows and movies. More than just popups, the experience will be updated and reimagined regularly – providing new ways to interact with Netflix Originals.
Imagine traversing the world of your favorite series, living on the plot, and stepping into the shoes of the iconic characters. The goal of Netflix House is to blur the line between streaming and reality, turning passive viewing into interactive stories.
Marian Lee, Chief Marketing Officer, Netflix
“Finally, in a place where Netflix stories you can’t get to play, shop, and taste. It’s a fanatical life where you can step into a world you’ve been watching and loving for years, whether it’s an epic adventure with Straw Hawks, whether it’s a journey to Hawkins, Indiana, or going through new experiences to promote new experiences.
With the grand opening, Prussian Mall King’s Philadelphia will offer a wide range of immersive fan experiences. The site will be characterized by real-life installation Wednesday and piecebring to life through detailed set design and interactive storytelling. Other highlights include the Tudum Theatre for screenings and live events, a cutting-edge virtual reality experience, and “Top 9”, a themed mini golf course that unlocks interactive gameplay inspired by fan favorite series.
In Dallas Galleria, Netflix offers from Stranger’s stuff and Squid Game. Guests can explore the creepy town of Hawkins or survive the high-stakes challenge in the squid gaming space. The space also includes Netflix replay, a nostalgic game room filled with retro-style arcade games and interactive challenges.
For early access and more information, please visit their Official website.
