Summary
- Brazilian Records will hold its first runway performance on June 29.
- “The Tree Is Your Spine”, explores Brazil’s rich cultural and spiritual tapestry.
Brazil tags p_andradeunder the creative guidance of the designer Pedro Andrade and Paula Kimexpected to leave a big mark on global fashion landscape. On June 29, the brand will officially become the first Brazilian home to join officials Paris Fashion Week calendar.
Their highly anticipated series titled “The Tree Is Your Spine” Samuel de Saboiahe deeply involved in its conceptualization and visual orientation. The series delves into the profound cycle of life regeneration, from invisible microorganisms to spiritual entities, reaffirming fashion as a powerful enabler of transformation.
This groundbreaking collection is the result of a fascinating fusion in the world: the fusion of traditional Brazilian knowledge, cutting-edge emerging technologies and profound artistic expressions form a fundamental regeneration, sensitive and modern aesthetic. “People take the first floor of a global exhibition like a fashion show, but the foundation of this globalized pyramid is more about operational and product consistency,” Andrade explained.
Fédération de la haute Couture et de la Mode thoroughly reviews their operations, global coverage, distribution channels and commitment to scalability. “When you go into the official calendar, it means you’re very comprehensive,” Andrad said. This demanding environment requires a strong backend, which for P_andrade includes a dedicated team of more than 30 people handling product development, studio operations and marketing.
To drive the complexity of international exhibitions, they also built a strong local support system in Paris, working with 360 production companies, showrooms and international PR agencies. As Paula Kim points out, this meticulous plan is crucial to their success, and their inherent focus on sustainable and technological solutions is an important advantage, a rare feat that allows them to obtain approval in the first attempt.
“The Tree Is Your Spine” also explores Brazil’s rich cultural and spiritual tapestry, which resonates deeply with Samuel de Saboia’s artistic vision. Andrade shared their collaborative magazine to tell the story of Brazil in an incredible way.
For P. Andrade, it was the first Brazilian brand to be officially displayed in Paris and paid great attention. Despite its great pride, it also assumes the responsibility to open the door for future Brazilian talents. “It’s a time to get the partners closer to people so they can understand that they might follow the path there as well.”
P_Andrade will showcase its SS26 series on PFW on June 29.
