
– Family first. Halogen Ventures has closed a fund of 30 million US dollars to invest in a new thesis: the future of the family.
Founding partner Jesse Draper identified this area as a ripe for investments immediately after the Covid pandemic. The US childcare system was broken and the families fought. Draper wanted to tackle it-as an investor who had already supported women founded by women, she could expect the answer she would get. “People would say:” This is no chance that is big enough, “she recalls.
Draper positioned from the definition of her thesis as childcare for the future of the family, which includes, among other things, the physical health and financial health of families. She ran a study From the “Future of Family” as a category and found that it was a market worth 7.5 trillion US dollars, including childcare, ed tech, tech for families, digital workplace solutions as well as child and youth services. “(Families) want more planning tools, they want more financial management tools, they want more time overall,” says Draper.
The company has already invested in companies that are coordinated with this thesis, including the baby registration platform BabylistThe childcare market upwards and the transport companies Hopskipdrive.
This is Halogen’s third fund. The fund’s LPS include Gingerbread Capital, Lanyon Advisors, Fenwick’s middle money and the state of Alabama through his program Alabama innovate. Halogen is the program’s first out-of-state partner and has undertaken to support founders in Alabama. After very difficult years, Draper advises to try out other, non -traditional sources.
“It is a number game – will not be discouraged if eight people say no to them. They didn’t speak enough,” she says. “We spoke to almost every fundraising campaign and you really have to come out of it. You have to travel. You can’t just put on your city. You can’t be afraid to get on a plane and go new places and meet new people.”
Emma Hinschliffe
Emma.Hinkniff@Fortune.com
The most powerful newsletter Daily Daily is Assets’s daily briefing for and about the women who lead in the business world. Today’s edition was curated by Nina Ajemian. Subscribe to Here.
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