Summary
- Travis Scott is now Oakley’s “Chief Vision”, while Dover Street Market is launching its “DSM Tag” using Kei Ninomiya Design Design of of of of of of of of of of of of laighation. Meanwhile, Levi’s X Nike clothing collaboration integrates denim with sportswear.
- Pharrell’s Louis Vuitton SS26 collection emphasizes wearable designs inspired by Indian clothingism, while Prada’s SS26 men’s “changing tone” shows a transition from traditional power dressings to a more introspective aesthetic.
- Google has invested $100 million through its Android XR initiative, indicating a renewed push in the smart glasses market, which directly challenges Meta’s existing adventures.
Travis Scott is Oakley’s first “Chief Vision”
In a landmark movement Oakley Officially welcomed Travis Scott As the first “Chief has foresight”. Scott and his influential multi-year alliance mission Cactus Jack Creative collectives, with a leading future movement, reinterpret iconic designs and shape the upcoming collection of glasses and clothing.
Oakley’s announcement follows other recent creative efforts, including the recent Oakley X Yuan HSTN smart specifications. The appointment promises to inject new cultural relevance into Oakley, leveraging the lasting appeal of revived Y2K aesthetics and high-performance gear.
Louis Vuitton SS26 is rooted in wearable capabilities
For SS26, Louis Vuitton To commemorate the roots of India’s historic game, its series is presented on the life-size snake and ladder game board Pharrell His core inspiration has been introduced to the latest collection of the house. The series is presented at the Pompidou Centre, and despite the bold speaking elements, it emphasizes business appeal.
Key pieces include sophisticated leather jackets, sharp blazers and spacious pants, as well as bold metal and animal print designs. Through the pattern of Darjeeling Co., Ltd., the cultural infusion is obvious, and the details of daily items being stimulated by hand are improved. New accessories include quick P9 bags and a wide range of footwear. The show features Williams and famous collaborators.
Prada invites “change” in men’s clothing SS26
PradaSS26 men’s clothing series proposed by co-supervisor Miuccia Prada and RAF Simmons At Milan Fashion Week, the traditional power dressings that Italian record labels are famous for deviating from this sign. Titled “Changes in Tone,” the series presents an introspective and poetic aesthetic in an unmodified place.
The design cleverly challenges traditional masculinity, and its shirt features formally worn high-cut shorts and sportswear. The palette combines office outfits with bold blue, red, yellow and soft pastels. Tactile materials and playful accessories such as Raffia Hats, blending rooted and fantastic elements will suggest priority over the obvious sight.
Why Google bought a $100 million stock of gentle monsters
Google More than $100 million has been invested in 4% of the Korean glasses brand A gentle monster. Huge investment marks Google’s re-introduction to the smart glasses market, especially for the Android XR Smart Lens program announced in 2025, a direct challenge to Meta’s Ventures Ray-Ban and Oakley.
After the earlier (now outdated) Google Glass, the move leverages advancements in AR and AI to enable more friendly wearable devices. The gentle monster is known for its trend-driven design, and it sees collaboration as a “critical step” to incorporate smart glasses into basic lifestyle fashion. The official release date for the Google X Gentle Monster smart glasses is awaiting.
Dover Street Market to launch DSM tags at Paris Fashion Week
Dover Street Market (DSM) will launch its private label series “DSM Tags” during Paris Men’s Fashion Week, and Noir Fame’s Kei Ninomiya is its long-time creative leader. Unlike his usual avant-garde design, Ninomiya’s DSM series will feature “everyday, easily worn staples” or “unnamed team wear” with a focus on subtle shared visual identity. The debut will be displayed at the Dover Street Market showroom in Paris from June 28 to July 1 and will be shown along with other spring 2026 series. Future DSM collections will start in 2026, and other creators are planned to be introduced under the DSM brand.
Levi and Nike Blend Denim and New Clothing Collection in Sports
Newly launched Levi’s x Nike The apparel collaboration combines denim craftsmanship with sporty style designs, including three denim colorways, the Air Max 95, a vintage denim jacket and redesigned Levi’s loose jeans. The collection is decorated with a minimalist brand, showing the white Nike logo integrated into Levi’s iconic outline. This moving image is made of real Selvedge denim, showing the visible white chain stitches of Levi. Nostalgic summer sports feature hip-hop artists Larry JuneWNBA star Paige BueckersNFL player Keane Colemanand designers Daniel Buezo. The series was launched on July 10 via Levi’s channel and on July 11 at SNKRS.
