Meta adds business voice calling to WhatsApp, explores AI-powered product reccomendations


WhatsApp adds more AI functions to their business suite. The company on Tuesday announced that it is introducing the ability for large businesses to reach customers with voice calls, which will allow the app to explore the use of AI-operated voice agents.

The company is also looking to use AI to recommend products to users.

WhatsApp Business that has ended 200 million monthly userswas a noticeable income driver for meta, as noted by its executives In the last few quarterly Income Calls. The company makes money with its click-to-WhatsApp ads and charges traders for message functions on the platform.

While the company does not charge its I any kind of functions at the moment, there is the possibility that it could put a price tag on that after it is reached.

Image Credits: WhatsApp

Today, small business accounts can already chat with customers per voice in WhatsApp, but larger business accounts have not yet had the ability. In the next few weeks, larger businesses will be able to access this feature through the API. This will allow customers to put voice calls to companies and allow companies to call customers. (This -last was not available During earlier attempts Last year, but now is

WhatsApp said it will soon add a way for customers to send and receive voice messages from companies as well.

By enabling vocal pipelines, companies could set up an AI-enabled voice agent by starting like VAPI, Elevenlabs, Coval, or Phonic To operate its customer service over WhatsApp.

In addition, an AI-powered chat customer support and dissemination function This started testing last year is now enlarged to more traders in Mexico.

In addition, WhatsApp seeks AI to operate product recommendations on the retailer’s website.

Image Credits: WhatsApp

Today is Multiple Vent-backed Beginnings who use AI to feed personality product suggestions for vendors. Similarly, Meta said after an initial recommendation or conversation, its AI could answer following questions or give updates with WhatsApp.

The updates roll today to business customers with the overall release and will reach the wider user base over the next few weeks.



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