Summary:
- Nike and Dover Street Market will continue to work with the upcoming Nike X DSM Air Superfly
- Sneakers launch in three colors: ultra-black, mountain top white and smoke grey
- All three color schemes dropped on July 10 on DSM online and in-store, with prices of £90/$100 USD
Earlier This year, Nike Reissued Air superfly 25 years since its introduction. Now, Swoosh attacks its long-time collaborators DSM To give up on sneakers, with its low-key and stylish outline, Air Superfly is the ideal canvas for DSM, whose canvas reimagines archival sneakers through its characteristic minimalist lens.
The Nike X DSM Air Superfly is rooted in running, retaining key elements of the model, such as its full perforation, which can be embellished with its leather upper. It also takes suede decoration as a point, nodding to DSM’s clothing influence, including the cottage logo designed by the DSM founder and Swoosh Lock-Up Rei Kawakubo On the tongue.
Dover Street Market is known for its in-store facilities and commissioned the Zak Group, a design agency focused on contemporary culture, to create custom installations for its New York, London and Los Angeles locations. DSM reflects the futuristic sporty design, and its in-store display shows Nike Air Superfly “as a triumphant artifact, captured at the intersection of performance and fantasy.”
All three colors for the Nike X DSM Air Superfly are available in the locations of Dover Street Market worldwide and on July 10 of DSM E-shops, priced at £90/$100.
