Bitcoin lacks mainstream media coverage in Q2: Report


Market Intelligence Inc. Perception says that while cryptocurrencies hit an all-time high, mainstream media coverage of Bitcoin and cryptocurrencies lacked in the second quarter.

In total, 1,116 articles were published by 18 mass media in the second quarter, which revealed that Media reports Based on the company’s digital assets Report Release Tuesday.

The report does not compare directly with previous quarters, but indicates overall sentiment towards Bitcoin (BTC) saw “significant differences between media”, with 31% publishing positive articles, 41% neutral coverage and 28% publishing negative articles.

The report claims a lack of News Report From “elite financial publications” such as the News Company’s Wall Street Journal, the magazine published only two articles on Bitcoin in the second quarter, while the Financial Times and the New York Times published 11 articles on Bitcoin during this period.

In the second quarter, these three media accounted for only 2% of all mass media Bitcoin and cryptocurrencies.

Mass Media has 3 narratives about Bitcoin

Perception says it determines three different narratives about how the main channels cover Bitcoin, which largely depends on the level of their claim of “editorial blindness from the agenda sales store.”

These three narratives are the “passionate adoption” of Forbes and CNBC, the “intentional blindness” of Journals and the Financial Times, and the “endurable skepticism” of traditional media.

Perception says that the vacuum of high-volume financial media such as Forbes, CNBC and Barron’s Takuum attracts widespread coverage, while traditional news media focus on crime and controversy.

Cryptomatic topics vary among news media

The study also found that topics about the crypto industry vary greatly.

Forbes focuses on adoption of retail, Bitcoin mining and institutional adoption as the main theme, while CNBC is very focused on banking and finance, market analysis and investment vehicles.

Related: “Bad behavior that violates ethics” – Musk echoes crypto executives in his strong opposition to WSJ

Meanwhile, Fortune has a high coverage of mining, banking, finance and market analysis, while Fox News emphasizes crime, legal and cybersecurity themes.

CNBC’s theme sentiment, the view produced 141 articles about Bitcoin in the second quarter. source: Insight

Information asymmetry refers to the reader’s “unknown”

The report concluded that such differences create important “information asymmetry.”

It claims investors who rely on elite financial media for market intelligence “systematic understanding” of emerging transformative asset classes.

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