Online creators from dozens of countries, led by von Mrbeast and popular science YouTuber Mark RoberStart a fundraising campaign for $ 40 million to create water quality projects worldwide.
The months of crowdfunding campaign, which is advertised as the largest YouTube cooperation and called #teamwater, promises to collect its combined 2 billion subscribers to combat uncertain water sources. Funds will mainly benefit Wateraid, an international non -profit organization that builds an infrastructure suitable in the community, ranges from solar -powered wells to rainwater harvest systems.
According to the United Nations, more than 2 billion people from 2022 had no access to safe drinking water. The organizers want to use this number by granting 2 million people of sustainable access and conveying new generations of a lifelong commitment to the advocacy group.
To #teamwater are smaller creators and some of the biggest names online such as streaming giant kai cenat, trendy YouTubers the stokes twins and sports entertainer Age perfect. Regardless of whether you are encouraged to produce serious explaners or silly challenges with water motifs, creators to produce content that is authentic for your brand.
Water access was identified as a solvable problem that could also combine its mass global followers. However, the CEO of Mr., CEO von Mrbeast, Jeff Housenbold, admitted that it was a better consciousness builder than an invargered test.
That led her to Wateraid. According to Kelly, CEO of Wateraid America, the organization began to speak to the Mrbeast team two years ago Parsons.
She said Wateraid usually hired the municipalities for up to one year and designed the right solution. This work sometimes includes the training of local water technicians.
“It begins and ends in the communities with which we work to ensure to ensure a design,” said Parsons. “It’s more about people than the plumber work.”
While Wateraid did not provide a list of all places where funds would go, Colombia, Bangladesh, Ecuador, Malawi and Kenya. Charity Partners Givespower and the Alok Foundation also help with implementation in rural Kenya or Brazil.
The projects based in the United States include an atmospheric generator for a facility for assisted living in Jackson, Mississippi, where the The fragile water system almost collapsed three years ago. The non -profit Digdeep helps to repair the crumbling infrastructure in the small town of Rhodell, West Virginia.
Alex and Alan Stokes, whose 129 million subscribers make them one of the largest channels in YouTube, filmed in a Nepalese village in which the campaign builds a 15,000-liter tank. The journey remembered to fill its own upbringing in a Chinese city in which her grandfather went for miles to fill 5-gallon water jugs.
“Being there personally was definitely one of these experiences that brought everything back for us,” said Alex. “(We) saw these children there and it also reminded us a lot of our childhood.”
The multi-platform drive follows this 2019 #teamtrees And 2021 #teamseas campaigns that reported a total of more than 50 million US dollars. This money helped remove millions of trees to plant and millions of pounds from water bodies.
However, these humanitarian efforts criticized the fact that they promoted simplified solutions for complicated problems and applied paving AID, instead of dealing with the main drivers of the forest loss or the pollution of the sea.
“Ideally, they would not simply use philanthropy to take away the symptoms of everything that is the problem,” said Patricia Illingworth, a philosophy professor from Northeastern University, who writes about ethics in philanthropy. “But rather they would want to address the basic cause.”
Matt Fitzgerald, a strategist for digital campaigns that organized the efforts, said the campaigns were never intended as a “end”. He hopes that they serve as an entry point for deeper obligations.
While the two previous campaigns around “a fist belly, Mother Earth in environmental protection,” he said, he tries to center people and at the same time keep “the planet in the head”.
“No matter how big a moment of the mass -internet mobilization moment could be, real progress in these topics require that people continue to pay attention and continue to remain involved,” said Fitzgerald. “For me, how you do this, you are the heart of the people before trying to convince them with their thoughts.”
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