Summary
- Beyoncé
- The series reimagines Levi’s classic work with rhinestones, shoelaces and new 501 curved contours
- Buy now through Beyoncé’s official website; launch on Levi’s website and store on August 7, 2025
Beyoncé and Levi’s The Denim series of Beyoncé X Levi has been officially launched, and Cowboysthe last campaign film of Levi for a year-long Levi Reimage series. This movie, set as a re-edited version of Beyoncé Traces of jeans From her Cowboy Carter Album, reimagines classic Levitra commercials from the 80s and 90s through Beyoncé’s lens. The new collection features rhinestones, laces and embroidery styles that transform the signed Levitra silhouette into a shrinking truck driver of the 501 and 90s. It is worth noting that the “501 curve” was introduced as a new fit designed specifically for curved cadavers.
Three different finishes – Western crystal, rooted and authentic – offer statement options that blend charm and heritage together, each with custom-made leather patches of Beyoncé X Levi and the first-ever double-arm stitch. The series is now available through Beyoncé’s Official website And will be boarded on Levi’s store and website on August 7. The event was produced in collaboration with Parkwood Entertainment, TBWA\Chiat\day La and Grammy award-winning director Melina Matsoukas, and actor Timothy Olyphant’s unexpected cameo. Global Chief Marketing Officer Kenny Mitchell called the collaboration “a new iconic chapter in Levi’s history.”
Take a closer look at the collaboration in the short film below Levi’s.
