Summary
- Wood Wood
- The movement was filmed in a documentary-like feeling, evoking the spontaneity of friends on road trips
wood A new ad campaign called “Double A” will be launched Autumn and Winter 2025 “Sphere” series. Under the creative guidance of Brian SS Jensen and the head of design Gitte Wetter, the campaign goes beyond a wider theme of nature and futuristic focus on intimate narratives: friendship, youth and the unfiltered spirit of freedom of life on the road.
“Double A has always been creating an accessible, daily closet, but this season we want to have a deeper understanding of the ideas of friendship and sharing experiences,” Jansen told Hypebeast. He added: “The sport is about youth, road trips and those little, magic moments that share with friends – loud music, windows, no destination.”
The visuals of the event feature intentionally original documentary and capture the spontaneous energy of off-road driving with friends. Instead of a hyper-polished background, these images are frank moments from impromptu roadside stops to late-night highway buzz. “Everything really feels very organic,” Jansen explained. “We want to create a real experience that feels like something that feels like memory…makes things imperfect, spontaneous.”
The Double A movement is not just a Lookbook, but it also reshapes Wood Wood’s iconic staple as a boat that shares memory and collective energy. Jansen hopes people can feel the feeling of belonging to clothes. “In general, I want people to feel comfortable and confident in our clothes, but maybe it could also be like a part of something bigger — a part of the sharing story,” he said. “These are clothes you can wear in the morning and know they will take you through any day. For me, this series is about youth and freedom.”
The official unveiling of the search for woodwood Official channel. Meanwhile, you can preview moments from upcoming campaigns in the gallery.
