The team behind blockchain network Solana deleted controversial ads posted on its X account after it had sent huge opposition to political messages about gender identity.
Solana accelerates the conference for more than two minutes of ads Posted On March 17, titled “America is back,” portraying a man as “America”, he said he was “about innovation” in crypto characters and other ideas.
The therapist responded that he should do “more productive, such as proposing a new gender”, and later said the man should “focus on pronouns.”
As the conversation progressed, the man snapped up and played a monologue with patriotic music swelling, saying he wanted to “build Onchain and restore my position as an innovation beacon” and wanted to “invent technology, not gender”, which was clearly in incremental value.
The ad was viewed 1.2 million times and received over 1,300 comments and 1,400 reposts, most of which ridiculed it for its gender identity Highly split Political issues.
“They retreated because it hurts their business, not because they think it was wrong,” Adam Cochran, partner at cinneamhain Ventures Write March 18th to X.
It took 9 hours to delete it.
Similarly, all the major players in the Solana ecosystem suddenly deleted their promotion/support ads and liked tweets and it was awful to like it.
They approved this, supported it and celebrated it.
They rolled it back because it hurts… pic.twitter.com/kpmerdptcn
– Adam Cochran (adamscochran.eth) (@adamscochran) March 18, 2025
Solana has not stated why the ad has been deleted. The Solana Foundation did not immediately respond to a request for comment.
Sean O’Connor, head of operations at Bocknative, Web3 infrastructure company Write On X, “This is so deaf.”
“When trans people are denied their passports and wiped by the government… is this your ad?” he added.
On the first day of the White House, President Donald Trump revoked Joe Biden’s executive order to prevent discrimination based on gender and sexual orientation.
He also signed an order to recognize only two genders – male and female, and to cancel the choice of Americans to choose “X” as a gender on their passport.
David McIntyre, head of operations at DoubleZero Called Solana’s ad is “terrible” and questions why Solana hasn’t “stayed positive, rather than instilling and articulating serious cultural issues in people.”
Nicolas Pennie, co-founder of Solana Development Platform Helius, explain On x, “The virtue signal always shrinks regardless of political ideology.”
Others who initially supported the ads also gained support in a strong case of opposition.
Related: Crypto firms spend $134 million in 2024 elections, attracting impact attention
Tushar Jain, Co-founder of Multicoin Capital Write On X he deleted the original postal Praise the advertisement “after some reflection”.
He previously called the ad “bold and risky” and said having former Vice President Kamala Harris play the role of the therapist is “the only thing that can make it better.”
Jain said in his withdrawal statement that “focused on deeper cultural war issues, such as the failure of oppressors’ oppressed worldviews, rather than surface cultural war issues such as pronouns” and that the ad would have sent messages “without alienating a portion of the audience.”
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