Amazon denies it closes Wondery, the podcast studio it Obtained by the end of 2020After Bloomberg reported On Monday, the company closed the studio and cut 110 jobs.
Amazon told Techcrunch that Wondery will continue to develop creating guided podcasts under the Wondery brand within a new team. What changes is that the company separates the teams that control Wondery’s narrative podcast efforts of those who develop their creative shows.
Wondery combines his narrative podcast studio, which includes podcasts such as Dr. Death and American scandal, with Audible.
“The podcast landscape has evolved significantly in the past years, especially with the rise of video-forward, created content,” Amazon said in an email statement.
“These changes reflect this development and will make it easier to integrate into Amazon. By making these changes, we can better support creators in monetizing their content through multiple channels, help them expand their IP brand and simplify the process for advertisers while getting more and better, and make it better to do better, and make it better.
Despite securing big names in the business, the company is now changing its strategy to exert better competing with rivals like Spotify and YouTube as the podcasting industry encompasses video formats.
Update: The article has been updated to reflect that Amazon has denied reports of amazing closing.
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