“I think streetwear is a word that is often abused by fashion and fashion journalism,” we mused on our phone. “But for me, streetwear is real wear: it’s reflected by the people around me in Shiyabi, Tokyo.”
Two months after Yoon and her husband regained control of the 2008-created brand from New Guards Group, she is busy bringing Ambush back to its roots to move it forward. “We are rebuilding what I lost in the process of joining different manufacturing systems with partners in another country, so we are working to strengthen the process, bring artisans and make it in Japan,” she said.
She added that the brand has five stores in Japan and plans to open another store. This is part of the short-term focus on DTC wholesale: “The distribution of goods is diluting a lot of content; we want to make sure we bring unique works to our customers. And, we are backing back to strengthen and move forward.”
That’s the background of this kiba collection, said by actor Yoon, who said that her streetwear philosophy is as much as clothes: “Ambushes have been developed from culture and music and have formed the shaping of tribes that are reflected in the people around Tokyo. Among the Europeans in Tokyo, there is a real Unifort emperors overy the Bockenter the Muspertory of Kethore the Muspectory of Kecuts of Kethoser’s Corporate thinking. Become.”
Multi-waist waistlines, cute animal prints, college numbers and tamed berets are some of the key themes here. In this coastline situation, the patented loafers and Oxford look a little out of tune, but in the metropolitan environment they imagined, Elland was at the right level. The closed rhinestone bra top is a transcendent, and it nicely connects her jewellery design career to the ambush more and more clothes. The ambush changes direction (clumsy, observant, closer to its core reality), just like the right way to play.
