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BMW has undertaken to continue to invest in burning machine and hybrid technology, since after Donald Trump’s return as president, he warned of Donald Trump’s return of a “roller coaster ride” in the US transition to electric vehicles.
The board member Jochen Goller said EVS In the next few years, the new administration slowed down after political changes.
“I think it would be naive to believe that moving towards electrification is a disposable road. It will be a roller coaster ride, ”said Goller, who is responsible for customers, brands and sales, the Financial Times in the BMW headquarters in Munich.
“That’s why we invest in our internal combustion engines,” he said. “We invest in modern plug-in hybrids. And we will continue to do electric cars. “
BMWwhich also belongs to the Rolls-Royce and mini brands has long been careful with the pace of the global change to EVS and develops a wide range of products long before growth in EV sales was slowed down.
The company issued a profit warning last year after it was hit by sales in China and forced to recall 1.5 million vehicles due to potentially faulty brake systems developed by Continental.
However, the broader strategy mainly paid off at a time when the German competitors Volkswagen and Mercedes-Benz tried to slow down to slow down the demand for EVS despite their earlier ambitions.
While international colleagues such as Toyota and Stellantis have also followed a multi-energy approach, BMW has separated from EVS with the same design and appearance as their petrol and hybrid counter.
Sales with full electric cars by the group rose by 13.5 percent last year to 426,594 vehicles, which made 17 percent of total sales. Including hybrids was the electrified share 24 percent.
“We expected people not want to be discriminated against because of the deprivation of power,” said Goller. “We went the way, follow the other now.”
Analysts say that BMW is better positioned than competitors to achieve the harder emissions of the EU without selling EVS with deep discounts. It is also exposed to fewer Trumps Tatruff was Since 65 percent of the cars sold in the USA are built on site and is also a net exporter from the USA.
“From an operational point of view, BMW is very well placed outside of China,” said UBS analyst Patrick Hummel. “You are pretty much where you have to be at the mix in relation to the EV.”
The Jefferies analyst Philippe Houchois has described BMW, who in the past described the criticism of investors for securing his bets on power supply technology as “the most thoughtful (original equipment) over the years”.
This year the group will launch its new class platform for its next generation of EVS with a larger range, faster charging and improved software functions, which, according to Houchois, “a lead in software-defined vehicles, multi-energy current and battery sourcing Consolidate ”.
But China has proven to be difficult for the car manufacturer based in Munich. BMW and Mini’s sales on the world’s largest automotive market fell by more than 13 percent to 714,530 cars last year, a more serious burglary as competitors such as Mercedes-Benz and Audi.
Citigroup analysts have warned that BMW is still susceptible to China, where the increase in price pressure in a crowded market has forced car manufacturers to show prices. Sieve sales in the country, in which BMW still delivers almost a third of his cars, remains “our main concern,” said the Citi analysts.
Goller recognized that China probably did not return to the explosive economic growth that foreign car manufacturers flooded into the country for the first time.
“But we still see a growing market. . . And that’s why our ambition is clear that we want to participate in a growing market, ”he said.
Goller added that it should not be a “shock” that Chinese brands from foreign car manufacturers quickly took domestic market shares.
“From a technological point of view, the cars are really good,” he said. “But we are not afraid.”