Merged assets under management (AUM) Gold and Bitcoin
Exchange trading funds (ETF) According to the latest data from The The Bold report.
As of early August 2025, gold ETFs were about $325 billion, while Bitcoin ETFs soared to $162 billion.
Gold has long been a staple in the ETF market, and its size has been increasing every year. However, Bitcoin has been growing rapidly, especially after the discovery of Bitcoin ETFs in the United States.
The global Bitcoin ETF AUM was approximately $20 billion before approval. In the following months, this number has increased by more than eight times, marking a major shift in institutional demand. During the same period, gold ETFs also expanded, almost increasing by $170 billion.
The charts tracking AUM growth over the past five years illustrate this shift. Although gold ETFs follow a steady upward trend, Bitcoin ETFs show clearer, updating acceleration.
Price changes reflect this disagreement. Since the launch of the US Bitcoin ETF, the price of Bitcoin has risen by about 175%, while gold has risen by 66%. This reflects the growing interest in Bitcoin and its higher volatility profile.
Read more: Bitcoin is still driving for $140,000 this year, but 2026 will be painful: Elliott Wave Expert
