Bugatti ridicules the new “super proprietary” one-to-one customization program


Summary

  • Bugatti will launch a new super-fair customization program on August 7
  • The program draws inspiration from Jean Bugatti’s internal coaching legacy
  • Its first custom creation, called Solitaire, will debut in a tribute to Grace and Elegance

Vulnerability is set to unveil a new chapter in its tradition of automotive excellence with the debug of an “ultra-exclusive one-of-one program” on August 7. Rooted in the brand’s historic approach to bespoke craftsmanship, the initiative draws inspiration from Jean Bugatti’s legacy of bringing coachbuilding in-house during the 1920s and ’30s, a move that led to iconic creations like the Type 57 SC Atlantic. This new program aims to revitalize this spirit, fully custom-made vehicles tailored to the most discerning collectors.

The first creation under the program, known as “Sotacles”, will be revealed along with the official announcement. The one-off car is said to have been ridiculed as a tribute to grace and elegance, which embodies the unique art and legacy that has defined Bugatti for more than a century. Through this move, Bugatti continues to pursue singular automotive designs, aiming to take personalization to the highest level. All details will be shared during the official release on August 7, 2025.



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