Inside, Helom’s Stephanie Suberville is talking to people through some of her iconic works. In Spanish and English, she explains how to create tassel knitwear with the collective artisans of Madres y Artesanas Tex in Bolivia. It’s been months for her young brand. During the NYFW, Suberville added official schedules like CVFF finalists Bach Mai and Meruert Tolegen in a February speech. “It’s a very powerful room,” Suberville agreed, looking around.
Ashlyn Park is ready to go all out. “I make sure I have no other distractions right now so I can be ready to focus on the program,” she said modestly, “but I do feel a little overwhelmed.” Her concerns eased as shoppers gathered around her shelves, swaying on the same round shoulder cop messy red jacket for Fall/Winter 2025.
Although Native American artist and designer Jamie Okuma couldn’t fully point out when she started the record label, because making costumes has been part of her life, shape or form she participated in the program this year, it was huge. “The timing is just aligning,” she said. “I’ve been looking at what’s not much in the larger fashion industry plans so far.” Okuma’s husband recently joined the brand and also took things to new heights. She and her family are based on the La Jolla reservation in Southern California. Still, “Thanks to the power of social media and the internet,” she steadily amassed a fan group that includes Lily Gladstone, Eva Chen, Quannah Chasinghorse and Vogue’s His own Christian Ellair.
Nordstrom’s fashion director Rickie De Sole explained at 10 a.m. that later that day, ten finalists will compete in a mini challenge and put in top buyers in hopes of being taken over by retailers – thought: Shark tank, But make it stylish. “Space is a division of Nordstrom that aims to support the next generation of American designers,” she added. “Because it’s very important to us to support emerging talent.”
Once the shopper places an order and completes the final croissant, it’s time to spend the afternoon in the 2025 class. DeSole, along with Sam Lobban, Apparel and Design’s EVP/GMM, Men’s Fashion Director Jian DeLeon, and Merchandising’s Director Joyce Lin reached a ruling. Ashlynn Park was selected as the winner of the year and her collection will be carried in the selected Nordstrom stores for the coming year. Please note that poppy red coat.
