Summary
- Chanel is running a recycling business called Nevold.
- The entity will produce recycled materials, unused textiles and unsold items from fabrics to address the scarcity of resources for luxury goods.
back Slow down price increases After sales decline Chanel Surprisingly, a brand new commercial enterprise was announced: the independent branding, dedicated to the production of recycled materials, unused textiles and unsold items from the fabric.
The entity, titled Nevold (“Never Old”), is led by Sophie Brocart, former CEO of Patou, who joined the Chanel team in January. Under her leadership, Nevold Fashion Business.
The business also addresses the waste of the fashion industry, which is usually fast fashion at the forefront. However, luxury goods have a fair share of losses, with unsold stocks on industry-leading groups such as Kering and LVMH unsold Climb to billions of dollars Over the past decade.
Chanel fashion president Bruno Pavlovsky told herself that we should first ask ourselves what happens if we don’t include it in the material for the final product, or those that don’t get into the final product. ” Vogue Business. “At Chanel, we didn’t destroy unsold products. But we don’t have real systems to understand their full potential. Nevold is that system.”
Under the Nevold umbrella, there are three key operations: the recycling company L’Atelier des Matières, created by Chanel, pairs the brand with textile waste solutions; Filetures du Parc, Europe’s leading wool spinning mill is known for its recycled yarns; and authentic materials, French leather recycling branding.
Chanel’s goal to work with each company is to make Nevold a “deep transformation process that is rethinking the entire product lifecycle, developing new Savoir-Faire and careers…and contributing to a more circular economy.
Pavlovsky vs. bof. “This is Chanel recovering waste from Chanel and anyone on the market, who are ready to sell waste to us to recreate a new type of material.”
