Summary
- Standalone Hulu apps to be fully integrated into Disney+ in 2026
- Hulu brand will also replace Disney+’s international celebrity tiles
- This move is a long-term game that consolidates services, cuts costs and increases engagement
In order to send a new chapter to its flow strategy, Disney Declare independence Hu Lu Applications will be phased out and fully integrated into Disney+
However, both services can be accessed through the same unified Disney+ app and provide content availability based on the plan selected by the subscriber.
Integration is not limited to the US market. Disney also confirmed that the Hulu brand will replace Disney+ International’s Star Tile this fall. The move positioned Hulu as Disney’s global entertainment brand, expanding its reach and brand recognition to a global audience. The Star tile, which currently houses content from Disney-owned studios like FX and 20th Century Studios, will now be under the more recognized Hulu banner.
The decision to merge Hulu and Disney+ is a clear signal of the ongoing consolidation in the streaming industry, as companies seek to create comprehensive, all-in-one platforms to compete with market leaders. Star Wars Home programming, news, live sports (the upcoming ESPN DTC application) and Hulu’s extensive general entertainment library.
