
– fashion stereb. What does it take to create one of the most cult and permanent brands in American way? For Elyce Arons, it took an unshakable work morality, a best friendship with one of the ultimate flavors of fashion and a bit.
Now, the CEO of Frances Valentine, a colorful luxury handbag and fashion brand, Arons became known for the first time in the industry after getting Kate Spade with Pamela Bell, Andy Spade and the namesake of the company and the best friend of the company, Katy. Arons reflects Katy in her dormitory at the University of Kansas, the beginning of her two careers in New York in the late 1980s, starts Kate Spade and much more in her new memoirs. We could just do itPublishes this week.

With the kind permission of Elyce Arons and Frances Valentine
Of course, Arons’ book also deals with Spades tragic death in 2018, a loss that ended up the fashion world to animals and still echoes throughout Arons (the duo was also Frances Valentine together). But it is an recognition for Arons’ writing and the life that both women have led that their book focuses on humor, risk to risk and beauty in the heart of the history of young artists and entrepreneurs who close alone. Readers will learn about all the work that has come into the creation of the company of several billion dollars. The ups and downs, the differences of opinion and chance. And you will get a more comprehensive picture of the Katy behind Kate Spade: the introverted, the genius and the best friend.
“I want her legacy to be remembered in this beautiful, positive way because she was an amazing person,” said Aron’s last month in a zoom interview.
Apart from the detailed personal relationships, Arons’ book also made me nostalgic for the New York of the nineties and early 2000s when a group of friends with a small industry know-how, a wealth of creativity and a lot of moxie could make one of the best known and most viewed brands fashionable. New York was coarse -grained, writes Arons, but it was full of magic and opportunity for countless people – exactly what embodied their brand. A Kate Spade bag was more affordable than other luxury brands, but still tasteful and chic. The first major purchase of many young specialists, “a transitional rite for generations of women”, became a symbol of independence. Exactly what they would expect from women like arons and spades.
One of Kate Spade, the early key of the company for success, is that the team tried to create an inviting environment and only hire people who like to have nearby. She thinks that the Council is still the head of another company, while it reports to the last graduate – and in recent times their own daughters when entering the workforce – to come to work early and to stay too late. Both employees and employers should have the feeling that they are very contributing and proud of the company for which they work, she says.
“You spend most of the time with your job, yes, it should be fun, and it should be pleasant and you shouldn’t feel bad in your job or make a mistake,” said Arons. “Just do your best. People don’t care if you don’t know how you do something, but learn how to do it.”
Alicia Adamczyk
Alicia.Adamczyk@Fortune.com
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Also in the headlines
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Makers and Schüttler
SightView, which makes Eyecare providers available to electronic health records and practical management solutions, named Tycene Fritcher CEO. Previously, she was Chief Growth Officer, SVP of Sales, CMO in the results.
Explore Learning, a tutoring provider in Great Britain, appointed Lisa Haycox as CEO. Most recently, she was the company’s cooo.
UC Berkeley’s Haas School of Business Jennifer Chatman Dean. She was the school interim dean.
On my radar
Lisa Murkowski says: “It is dangerous for us in the legislative” Branch “. New York Times
The CEO of Albertsons, who takes over with Albertsons against Kroger Wall Street Journal
“She is not a girl of a girl” Vox
Farewell words
“When the world gets hard or when it is good – especially if it is good as it is today – take the time with strangers always the time with strangers!“”
– Gray’s anatomy Star Sandra Oh Advice to graduates of Dartmouth College