Last August when I first met and interview The star “Emilia Pérez” Karel Sofía Gascon told me it was not the type of person to retreat from the conflict.
“I’m a great warrior,” Gascon said. “I like to fight.” If it were up to me, I would go to all the talk show and fight everyone all the time. ”
She shared it to illustrate her life in the years leading to “Emilia Pérez” when Gascon, formerly known to Mexican viewers for her work in Telenovela, was publicly released as a trance woman. But the hint of her combat nature could also be considered something like a fungal view, now that the newly nominated actress nominated for an Oscar involved in the scandal-and embarked on a defective media blitzu-Kirty threatened her career before the front-Running Awards campaign ” Emilia Pérez ”.
Until recently, the 52 -year -old actress and the Spanish language in which she plays last week. With 13 Oscar nominations in the field, the “Emilia Pérez” was the strongest shot of the Netflix when she finally charged her first trophy with the best picture, while Gascon has already made history the first openly trans-actress to be nominated for an Oscar.
Then last Wednesday journalist Sarah Hagi discovered The annual posts Gascon wrote on X that heard Muslims (says Islam “became the focus of humanity infection that is urgently cured”), called George Floyd as “drug addicts”, and criticized the diverse winner of Oscar Telecast from 2021 (“I didn’t know if I was watching the Afrokorean festival, the demonstration of Black Lives Matter or 8 m“). In a statement issued by Netflix the next day, Gascon excused for posts. But instead of settling dust, the star took things into her hands.
After deactivating her X Gascón Account, he sent a lengthy and defiance Hollywood reporter To inform my critics: “The more you try to sink me, the stronger it will do me.” In a subsequent interview with CNN Español that she had booked, Gascon collapsed in tears that X in which she seemed to have insulted Her star “Emilia Pérez” was tested and resolved, “I can’t get out of the Oscar nomination because I didn’t commit any crime. ”
All the time, Gascon continued to deploy defense almost daily in his Instagram account, which maintained controversy in the headlines. None of her latest moves was sanctioned by Netflix, and strategists in the streamer must now determine how to save the award campaign that once seemed to ensure more Oscars.
It is the latest and most striking example of the trend that this year supercharged at which prices of strategists who influenced the race with targeted whispers, were caught by flat foot controversies that come online and quickly get out of hand. Now the Oscar season has become decentralized free of charge for all where social media and determined army of fans are digging around gaffe, bad tweets and malicious clips, then intensify them to X, Tiktok and Adjacent Subredits.
Therefore, in weeks leading to an Oscar nomination “brutalist” on social media to use AI speech instrument to improve Hungarian spoken star Adrien Brod, while “Anora” came under fire for not focusing the intimacy coordinator. The rise of the Brazilian nominated best actress Fernando Torres further strengthened Bedlam because her fan base on the social media went after Gascon for the people associated with the Torres “tearing me and” Emilia Pérez “.” A few days later He had to apologize when the Oscar Obchen Online Raised again from 2008, which performed in BlackFace at the Brazilian comedy show.
Not all these disputes in social media will reach the very offline world that most Oscar voters inhabit. In the past, candidates like “Green Book” and “Three Billboards outside Ebbing, Missouri” for online processing to deal with racial questions and still won several Oscars. And although “Emilia Pérez” has been selected online since last year for its indecent performance of trans -trouble and Mexican culture, very few of it were on the Oscar voters who consider this film bold and progressive.
Nevertheless, Gascon’s fiasco was inevitable, according to many members of the Academy and Industry Data I have spoken with in the last week. Liberal Oscar voters, who tend to support the narration of the “Emilia Pérez” transmission as the rebuilding of President Trump, can now find this mission complicated by the old tweets of Gascon, especially after industrial business diversity ran ran Recent editorial About the print of Gascon Blitz, who considered the unsolvable actress as “Donald Trump Oscar season”.
So what happens to the “Emilia Pérez” campaign, with less than a month to the Oscar ceremony on March 2? In the short term, Netflix began to focus his campaign around Gascon’s Co-Star Zoe SaldañaA popular industry that is considered a strong candidate for a supportive actress Oscar. But the scope in which it affected the chances of the best picture will remain unclear for a while.
For example, the vote on this Saturday’s producers Guild Awards-time considered to be the strongest Bellwether with the best picture-it was almost closed before the controversy of “Emilia Pérez” increased. And European voters, who are often more willing to overlook the scandal than their American counterparts, can still show up for “Emilia Pérez” at the upcoming BAFTA and César prices at the end of this month.
I have heard that Gascon will focus on these European Ceremonies Awards and will skip two state programs that have been designed to appear this weekend, the Critics Choice Awards Awards on Friday (where she is nominated for the best actress) and Guild Awards award Saturday (which originally booked her as a moderator). Whether they participate in the Screen Actors Guild Awards 23 February or the Oscar ceremony next month, it must still be determined, although Netflix will no longer cover expenditure on Spain based on these trips to Los Angeles.
Regardless of the end result, this discussion will surely change the way the campaigns are kept in the future. Many in the field were surprised that Netflix strategists and Gascon’s own journalists could not persuade her to scrub her old social media contributions before the Oscar offer exposed her a new level of global control. In the future, you can expect this kind of over-paluber purification to support the campaign.
Meanwhile, Oscar strategists will have to explain their own blind spots. One hopes Gascon will eventually. When I talked to her last August, these blind spots appeared when she spoke passionately about the case of the Olympic boxer Imane Khelif, whose eligibility was questioned as JK Rowling, author “Harry Potter”.
“It’s always the same story of these same people trying to find a new victim to create more hatred,” Gascon said. “It’s a constant element in human history.” Previously they were people of colors or women or workers. Now they are translated. ”
Her voice picked up. “And even me, maybe without knowing it, I have some prejudices or criticize some communities because we all do it,” Gascon said.
