Last week, I flew 7,000 miles from the world – from New York The city to the city of Seoul, South Korea, is for only one purpose and one purpose. I’ve gone to see it Sports shoes The insider is already calling Speedcats Also known as PUMA’s virus low-key sneakers re-released by the end of 2024. Emily RatajkowskiGracie Abrams, Two LipasJennifer Lawrence and more, Speedcats have been at the tip of every sneaker lover’s tongue (and in their closet) since their debut. Now another style in the Puma archive is set to usurp the outline of racing style, and I’m eager to get the 411 in front of anyone else.
Deficient sleep, a little numb, and after 20 hours of travel I arrived in Seoul to find out what all the hype around the new and improved H-street sneakers is.
(Photo source: @elizagracehuber)
First, the first thing is some background: H-Street dates back to the early 2000s, when Puma reinvented the Harambee Track-Field Track-Field Performance Shoes of the 1990s. “That’s where the name comes from – streets like Harambee H,” Puma Select head Gregor Abenstein told me that in the H-street activation in Seongg-Gu district of Seoul, the community is often referred to as Brooklyn, Seoul. According to Abenstein, the 2025 H-Street version will be released in three colors on June 28, essentially an original design with modern footwear technology. (So, I mean there is almost no type of way lightweight.) “From an aesthetic point of view, (H-street) is as important as it was in the early days,” he said.
Of course, Puma decided to follow up with Speedcat and monsteranother archival style with H Street. While much of this process is intuitively based, Abenstein notes that his team at PUMA also relies on “the right partners to take a little lead before the trend curve and see what they have on the mood board.” H-Street is a style that many of these trusted sources talk about. Abingstein explained: “If (they said) confirm our internal gut emotions, then we say, ‘Okay, go to that one.’
It’s a very striking color, and we feel like your face needs a bold first color and it’s full of vitality.
Gregor Abenstein, head of Puma Select
Abenstein’s team settled on Fizzy Green and was the main attraction of No. 1, a kid-like shadow that appeared a lot in the form of apple-flavored cocktails, lace charms, and of course, H-street Sneakers themselves during my brief visit to Seoul. “That was the OG color scheme of the day,” Abinstein said. “It’s a very striking color and we feel like your face needs to be bold and full of energy.” The sneaker debut will also include two other hues of color options, black and white, both with silver metallic accents.
PUMA is the right thing to push the electric green color scheme to start the problem, and the anti-base sneakers quickly became a favorite among the activated participants, who ran on the 41st floor from May 15 to May 18. Puma. Given that the crowd was waiting in line outside, and even waiting for the slightest glimpse of the Black Hand Linki members, she chose a vibrant pair of black and white that would make it the color to beat when the three were dropped next month. Itzy’s Yeji and Squid GameYuri Jo and Sell potential.
(Photo source: courtesy of Sangbok Baek/Puma)
Puma’s marketing team sees it all coming from a mile away Viral sports shoes Descended from the rise of SpeedCat last year.
“We did a lot of work in the incubation (SpeedCat) franchise (I think we learned a lot from it) – including it in different editorials to showcase its styles in different ways,” said Christina Mirabelli, director of Puma SportStyle Marketing. Her team also spent some time building Speedcat in the fashion field before bringing it to the mainstream and to consumers. “It has time to breathe – there is time to grow feet, really alone,” she said. The brand’s signature red suede pair is planted Emily Ratajkowskiwear them all summer forward Launch, build expectations. Eventually, Mirabelli’s team scored two of the biggest stars in the music, Dua Lipa and Rosé, to make the campaign title.
“We always asked us to call us and ask for a franchise, and we knew we had done due diligence,” she said. Speedcat’s success was not fluff. Puma has created trends through skilled marketing strategies, and the brand hopes to recreate with H Street. “We’ve popped it in different editorials over the past three or four months to make sure it’s gradually becoming the spotlight,” she said. According to Mirabelli, like SpeedCat, the distribution of H-Street will be limited at first. Sneakers will be hard to find and will be added in the task of ensuring a pair. Everyone will want one, but during the launch immediately, there is only one lucky few who will really get their size to their doorstep.
“We want this pair to last longer,” Abinstein said. “We always start with the OG versions, which are the most needed and still the most needed shoes.” Over time, in order to maintain interest in H-Street High, Puma will bring iteration. Throughout the summer alone, new styles will be released, including yellow, green and purple color block pairs, as well as vintage iterations with faded tones and choices of Velcro fleece. “These main goals are … it’s fun to keep the OG version throughout the process,” Abenstein said.
If my Instagram DMS shows any signs, then interest is already high and unlikely to stumble anytime soon. When interested buyers arrive this summer, buyers will grab their favorite color schemes, but see their size sold out, they just want to find more. When A-List celebrities around the world find themselves in the shadow of the shoes they need, a very wild feeling will surface and everything I know is very well known. We all want something we can’t have, at least until June 28, when no one can have H-Street sneakers – the fact that starting with Rosé and me makes the 18-hour journey from Kennedy International Airport to ICN more worthwhile (as if food, culture, shopping, skin care and 15-step scalp treatments in my way of getting Seel in Puma puma wort to Puma word to seoul, we have them, we’ll wear them a lot of. So soon, so will every cool person you know.
Setting Alert: PUMA’s first three H Street color schemes will be available on June 28 at 12 a.m. ET puma.com.
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