Goldie Chan knows how to put himself there.
Chan, founder and content head of brand agent robots, is also a writer, often delivering keynote speakers and top voices in LinkedIn.
Despite this, she still describes herself heart – Challenges were presented in developing careers.
“I think a lot of people underestimate the introverts in the workplace,” she said.
According to Chan, Personal Brand It is the key to her success. Early in her career, Chan was “completely behind” in a variety of marketing and social media roles.
In 2017, she began posting short videos on LinkedIn about popular culture brands and marketing, which was beta testing its video features.
Being a content creator wasn’t originally her plan: “I really thought I wouldn’t do that until I got my next full-time job.”
Between the characters, she posted more than 800 videos in a row – she doesn’t necessarily recommend “unless you never want to sleep again” speed – and quickly attracted a large audience.
Today, she has more than 100,000 followers on LinkedIn, the platform has helped her acquire new roles, get book deals, and share her expert advice as a Forbes contributor.
“I have grown my personal brand through a lot of consistency and hard work,” she said.
Chan writes about the careers of introverts in her upcoming book “Introverted Personal Brand”,” First debut in October.
How to master personal brand with introverts
Whether you know it or not, “everyone has a personal brand,” Chen said.
If the idea of a personal brand sounds scary Public speechaffinity for colorful blazers or your humorous LinkedIn posts.
Building a strong personal brand can help introverts bring their talents to the forefront and improve their careers, she said, “It allows you to shape others who are telling your story.”
Or does it sound scary? Chen heard a lot.
She said: “I have so many introverts coming to me and say, ‘I’m very scared about growing my personal brand because I don’t want to put myself there.’
Chan once had the same feeling. Fight with her Social anxietyshe challenged herself to talk to a newcomer every day at a local coffee shop for a month.
There is only one small, consistent movement that can help you get out of your comfort zone, she said.
If you are unwilling to contact professional contacts, please work on sending one networking Chen said, a month’s email. Trying to develop an online image? An update is released every week.
“The more you do it regularly, the easier it is to keep moving forward,” she said.
Remember that your personal brand exists not only online. According to Chan, attending social events like Hobby groups or online parties may also help build your brand.
your Unique interests She said helping you differentiate, you might be surprised by the chances that come along.
“Personal brands are never created in isolation,” Chen said. “Entering groups you are interested in can actually help your career even if you don’t have a direct relationship with your career.”
She describes her personal brand as “the hub of the spoke center.”
“All of these different spokes are all the different things you do, and they all get back to the central hub – so whatever small thing you do will always help your overall personal brand,” she said.
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