Still from Apple’s “F1”.
apple
The lights went out and we left.
“F1: Movie” hasn’t even reached the checkered flag for its drama playback Apple’s The best movie ever made.
This movie, Warner Bros. DiscoverOver the weekend, the global box office scaled by $293 million. The Ridley Scott’s “Napoleon” surpassed $221 million during the 2023 run, becoming Apple’s highest-grossing drama release.
Since working in media business in recent years, tech companies have only released a small number of movies to cinemas. “Flower Moon Killer” reached $158 million worldwide, “Flying to the Moon” revenue was only $42 million, while “Argylle” sold tickets worldwide at $96 million.
“F1′ is an extremely important film for Apple and the industry as a whole,” said Paul Dergarabedian, senior media analyst at ComScore. “This is a perfect test case for how streaming services can develop a model for large screens while promoting the film on millions of small screens, their technical footprint puts it directly in front of subscribers.”
“F1” has benefited a lot from its cooperation with it IMAX. Before production, Apple and the top creatives of the film were not only sure to use IMAX’s camera technology, but also released in its theater for three weeks.
In fact, the “F1” transaction means General “Rebirth of Jurassic World” did not receive a domestic IMAX release and only appeared on IMAX screens in China. The movie will also appear on the Japanese IMAX screen next month.
“F1” has generated a total global default of $60 million from the IMAX Theater, more than 20% of the total gross so far. From the domestic stage, the film was screened through IMAX, generating $27.4 million in ticket sales, accounting for approximately the movie’s ticket sales in the United States and Canada.
Although the film’s global ticket sales are close to $300 million, it still has a few laps to make a profit for Apple. The film reportedly costs between $200 million and $300 million, and the market is reportedly estimated at $100 million. The studio also separates receipts from Warner Bros. and the Theater.
“Group budget movies like ‘F1’ can also extend profitability given the various revenue distributions of cinemas and Warner Bros. But Apple has the resources and cash reserves to take this risk.”
For Apple, success looks very different from traditional studios. Entertainment is not the main revenue driver for the company – Not even closed. Apple has a market capitalization of $3 trillion and generates most of its revenue from its technical equipment suite.
Moreover, Apple not only spends money on movies and TV products to try to drive sales for mobile phones, TVs and computers.
Eddy Cue, head of Apple services, is A recent interview from Bloomberg. “In order to keep doing great things, you need a business to make a profit.”
Apple has gained momentum in popular culture, such as “Ted Lasso”, “Severance” and “Studio” and is the first streamer to win the Oscar for Best Picture on “Cod” in 2021.
Disclosure: Comcast is the parent company of NBCuniversal and CNBC.
