AI-generated “brain rotten” videos appear over the internet and pay close attention. Currently gain traction between younger users, these clips feature wild characters, such as Shark wearing shoes And Balerine with Capucin for Head.
One starting riding this trend is OpenartFounded by two former Google employees in 2022. It features about 3 million monthly active users.
The company has recently launched a new “one-click story” in Open Beta, which allows users to enter a single phrase, script or even song and transform it into a one-minute video with a story factory. This may include anything from a light story for Tiktok to more serious content as explanatory videos or music videos for YouTube. OpenArt even anticipates this feature used for advertising.
With a one-click story, there are three templates to choose from: character Vlog, music video or clarifier. For character Vlog, users start uploading an image of their character and inserting a promise. If a song is uploaded, the software understands the lyrics and creates animation that matches the themes of the song, such as illustrating flowers blooming in a garden.
Users can edit individual clips by reviewing the editor’s storytelling mode and setting promises for a more refined result. The platform aggregates more than 50 AI models, allowing users to choose their favorite tools, such as Dalle-3, GPT, Imagen, Flux Kontext, and stable dissemination.
The purpose of the new function is to further lower the barrier to become AI creator, a medium that remains extremely popular despite ongoing controversy.
While these tools can be useful – such as using video generators to quickly produce content with original characters and stories – there are many ethical problems to deal with. These include imitating the styles of other artists, rights of intellectual property and the dangers of abuse and create misinformation.
Techcrunch -Event
San -Francisco
|
27-29 October 2025
During testing, we realized that the VLOG character option can go through a gray legal area because of the types of characters it offers – such as Pikachu, SpongeBob and Super Mario – which could risk risks of violation of intellectual property (IP). In June, Disney and Universal Processed AI company Midjourney over AI-generated images.
Users should note that if their videos are found to violate the copyright of another, the video may be taken away from social media platforms, and if the user has contributed to the violation, they may be responsible for copyright law, which may result in legal action by the owner of the copyright.
“We are trying to be cautious about the IP violation,” Coco Mao, co-founder and general manager, told Techcrunch. “When uploading some IP signs, by default, the models we use will reject them, and it can’t produce the IP character, but sometimes it slides.”
MAO added that the company opens to talk to major IP owners to obtain a license for characters.
One aspect that Openart believes is distinguished is its ability to preserve character consistency. It argues that unlike the middle video model, which often depends on simple, independent clips that users need to put into a consistent story, Openart aims to ensure that both visuals and storytelling remain consistent.
“A problem that a lot of AI couldn’t really handle well is to have the character consistent in the same video … If you don’t have the same role, then it is difficult to interfere in the story,” Mao said.
Looking ahead, the company plans to repeat the one-click feature allowing users to create videos featuring conversations between two different characters. Another plan on the road is the development of a mobile app.
Openart works on a credit-based system. It offers four plans, with the most basic cost of $ 14 per month for 4,000 credits, which include up to 4 single-click stories, 40 videos, 4,000 images and 4 characters. The Advanced Plan costs $ 30 per month for 12,000 credits and includes up to 12 single-click stories. The Infinite Plan is a price of $ 56 per month for 24,000 credits, and there is also a team -plan available for $ 35/month per member.
Openart has earned $ 5 million in funding so far from basic fixed ventures and DCM Ventures, and it has a positive currency flow. Additionally, the company said it is going to reach an annual revenue rate of more than $ 20 million.
