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“Therapeutic Engineering” is a consumer trend that covers the spending of ‘everyday luxury’ spending’ everyday luxury’ – thriving.
Spending on the “pickup point” of small projects is a good recession trend, with consumers often turning to moderate personal items such as makeup, perfume and candles, and even collectibles Rubber duck or Labubu doll – Morale is rising when it is difficult or uncertain.
At that time, it was no wonder that consumer trends had long been seen as consumers’ perceptions of a broader economic background, and were now inflationary pressures, continued high interest rates, and concerns about growth and employment opportunities.
This phenomenon is not a new thing. For example, the “lipstick effect” (i.e., the increase in sales of lipsticks during economic downturns) has been around for nearly a century. The semester was first recorded during the Great Depression of the 1930s in the 2000s, when Leonard Lauder, former chairman of makeup brand Estée Lauder, surged in sales following the September 11 terrorist attacks.
“The lipstick effect basically refers to buying snacks when financial pressure is under the pressure of financially,” John Stevenson, a retail analyst at Peel Hunt, told CNBC on Tuesday.
“You can’t afford new clothes or clothes, but you can always buy new lipsticks. You can’t afford new sofas, but you can get a throw or some mat. You can’t renovate the house, but you can get a new tablecloth, he said, which is why the retail category in the retail category is “more elastic than people think.”
Shanghai, China: A woman checks lipstick at a department store in Shanghai on August 16, 2004.
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The COVID-19 pandemic, reassessment of personal health and the reasons that make life rich and memorable has inspired a trend that consumers are willing to sacrifice every day to have a “experience”, especially for spending $200 or spending $200 or more on a Taylor Swift Swift concert or Oasis Reasunion reunion Tour.
“Therapeutic engineering is almost something you want to cut the cost of daily living, cut the basics, maybe you buy more brands in the supermarket to cut the curbs for a cut therapy engineering is almost another step (than the lipstick effect), but on the same sign, you go to the weekend for an Oasis concert and spend between £500 and £1,000 and £1,000 (up to $1,330 (up to $1,330).”
What is driving “therapeutic engineering”?
Economists agree that in an age of economic uncertainty and wavering consumer confidence, therapies trends have been able to flourish.
“This rise of ‘preathomics’ – also known as Generation Z on tiktok is called ‘Little Artive Culture’, but about ‘the joy of guilt’, but about the moment of innocence joy,” Kantar, senior director of retail analytics firm Kantar told CNBC on Tuesday.
“It’s like the ‘lip balm effect’ on steroids, as consumers have this enhanced sense of uncertainty, and more choices and access than ever before, turning the daily decisions of life into an opportunity for treatment. So people are romantically consuming water, how they dress up and decorate their homes, bring themselves as “mental health” kindness, and put their treatment into practice and turn their entertainment into more time – all times can be incorporated into fright fraudt fraudt fraudt fraudt fraudt fraudt.
Traditional milestones in life, such as marriage, home ownership, workplace achievement and retirement, now look different because “almost every generation” is reshaping or disappearing “out of desire, or because they are no longer available.”
This has prompted people to shift from being able to celebrate “mile marks” to celebrating more “inch stones”, leading to the rise of this rapid processing engineering.
“For example, for those who can’t afford to buy a home before they are 40, treating it is a welcome respite and a way to express themselves in the environment when a milestone passes,” Smith said.
For those without a partner or kid, instead of celebrating a wedding and baby shower, they put their energy into breakups, dog birthdays, advanced welfare-driven healing habits and more. We see “resignation parties”, “resignation parties”, “parties that divorce in the United States and Europe”, and in Cax’s work, they are all working hard to promote a breakup or Diggins’ efforts, or in their efforts, or after their efforts, or on more and more stages, or on more and more.
A woman celebrates the dog’s birthday.
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Similarly, millennials and Gen Z have turned to “joking” (beginning with childhood enjoying adult joy) – “This has catalyzed Lego’s adult products, seeing some spending $1,000 on the kit,” Smith added.
Consumer confidence is the basis of mood
In the UK, GFK’s Consumer Confidence Index measures a range of consumer attitudes, including forward-looking expectations about general economic conditions and household financial status, as well as perceptions of making major household purchases. From June, it fell to -19 points in July 2025.
Meanwhile, consumer confidence in the United States increased slightly in July. Overall, consumer confidence levels remain softened, “below last year’s high level,” said Stephanie Guichard, senior economist for global indicators in the conference committee, noting that consumer confidence data is generated. In a statement last week.
This lingering pessimism fuels the therapeutic trend, which means that more affordable and perhaps more satisfying buys and experiences will remain attractive, economists say.
Customers view Labubu dolls on display on July 12, 2025 at the new store in Pop Mart in Las Vegas.
Kara Gildea | Las Vegas Reviews | Forum News Services | Getty Images
Kantar’s Global Economic Policy Uncertainty Index is a measure of the degree of uncertainty around economic policies around it. “The current era is one of the ‘huge uncertainties’ relative to the past 40 years. Life feels uncertain, and there is no light at the end of the tunnel, but there is no light yet,” Smith said.
Kantar predicts that the volatility and uncertainty we experience are unlikely to disappear within the next five to eight years.
“This gives us a big sign that therapy will last at least three to five years – although we can expect to see the trend of ‘Little Corne Culture’ that can move faster and become more dispersed by geographical and cultural wall ches. This is a challenge for brands, and they will need to be agile and adapt to these micro trends in ways.”
