– – Financing of the future. Even if they are not the nutrients, women tend to make many financial decisions of their households, including non -profit donations. And with the upcoming big transfer of wealth, in which women in particular are expected Billion after trillion heirs of dollars that could have profound effects on donating charities in the near future.
According to Margaret Richardson, Chief Marketing and Corporate Affairs Officer from Gofundme, this is about women and philanthropy and the latest product launch of the company last week. According to Richardson, women are more busy than ever. And while they have managed and have many of these budget tasks, many are also looking for ways to seamlessly manage their finances.
“Women are often the non -profit decision -makers in their families, and we see that this trend that only continues as women have more resources and more responsibility,” says Richardson.
This is one of the reasons Gofundme Starts its latest product today. One hopes that it will attract non -profit and effective ones and some of these trillions. Called GaveIt is a kind of donor fund with which users can contribute to the non -profit investment accounts on the Gofundme website.
Donation funds or DAF are becoming increasingly popular than I wrote last year. They are tax accounts for non -profit donations in which flat -rate or automated recurring contributions can be invested. After all, the contributions and profits become charitable purposes and they will grow tax -free. It can be helpful for considering a healthcare account or a 529 account as a similar to a 401 (K). Money that has contributed to a DAF cannot be withdrawn, it is effectively a non -profit contribution, and donors are generally entitled to avert an immediate tax deduction.
The advantage is that you can now donate this tax deduction now (if you record), invest the funds and then give more in the future. among other things. Gofundme works with fund managers how Black rockPresent State Street Global advisor and vanguard Advice on the investment options that are a number of stock market funds.
Although many financial institutions offer DAF, according to Richardson, the advantage is that they do this with Gofundme that users have their centralized charity and receive an annual tax document. There are no administrative fees and no minimum credit, and users can give their funds on 1.4 million charity organizations on the platform.
Despite their tax advantages, there are still rather niche products – only about 1% of the Americans use them, says Richardson, although an ever greater proportion of the annual non -profit contributions from the United States are attributed to them every year. However, a website like Gofundme that she offers could be the beginning of expanding its attractiveness – after all, the website has around 200 million users from all income levels, races and genders. It could be the first commitment of many people towards the investment instrument.
And, she says, it makes it easier for people to plan ahead. Many users come to Gofundme after a natural disaster or another event to donate. If you already have a pot of money that is waiting there that you have donated beforehand – and that it may have grown as it was invested – it can make all your charity partners who are more seamless.
“This could be a really efficient and effective way for people … (money) to get out of the door quickly if organizations need it the most,” she says.
Alicia Adamczyk
Alicia.Adamczyk@Fortune.com
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Also in the headlines
– Financing gap. A reversal of the British Prime Minister’s disability has eliminated £ 3 billion ($ 4.1 billion) in the savings, so that Chancellor Rachel Reeves has the question: Where will she find the means to meet her budget rules? Bloomberg
– Regional move. After the protests in Los Angeles against ice attacks, Kelly Loeffler’s Small Business Administration (SBA) moves some of his offices from “sanctuary cities”. The loss of these regional offices could have a real impact on the over 1.3 million small companies in LA, since the founders now have to travel to other SBA services. Inc.
– Big losses. Since roe The United States was overturned in 2022. In addition, abortion restrictions have kept more than half a million women from the workforce annually. Black and Latina women were most affected here. Mother Jones
– target tennis. Gambling companies are asked by the tennis courses to close the users’ accounts if they have sent abusive messages to female tennis players. A report by the Women’s Tennis Association and the International Tennis Federation showed that 40% of the abuse of social media came from players. Guardian
Makers and Schüttler
Yinghua chen resigns from her role as CEO of Allied Gaming & Entertainment and changes to a leading strategic position.
Evergen companies appointed renewable energies Maria O’Sullivan As a preliminary CFO. Most recently, she was a manager, accounting and financing for the company.
401go, a provider of 401 (K), named Cheryl Morrison German Chief Experience Officer. She is the founder and CEO of Triadhlth.
Starbucks appointed Marissa Mayer And life to his board of directors. Mayer is the former CEO of Yahoo and the founder and CEO of Sunshine Ai. Moyo is a co-princal of Versaca investments.
Health health society Concentra appointed Brigid Bonner to his board of directors. She is President of Bonner Consulting.
On my radar
The Supreme Court has just revived one of the worst anti-women of all time slate
How Toni Morrison published publication Atlantic
Why does the treatment of menopause always include a diet? Time
Farewell words
“I literally only sold myself like crazy.“”
– Actor Kerry Condon on How she landed a leading role in the line F1
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