GRWM Permanent video resource

There was four fuchsia rollers on his head, Toni BravoThe naked face fills the screen about what to come. “Get ready with me how I talked to my job in rare beauty while I talk,” said in Tiktok videoMarking two makeup venues. While applying it quickly “Makeup not makeup“Bravo had the position of His Social Media Coordinator who landed himself, the position of the content of the content to be contented throughout the month.

“I get so many questions asking how I got the job,” he explained, mixing the base on his skin. “It’s very easy and easy, that’s it, but it’s very difficult,” it continues applying the hide under his eyes. “The most important thing for me is” understanding I am “.” If you embrace his individuality, GRWM videos, Toni uses very formats to share his career trip, have become a powerful storytelling tool.

In the landscape of beauty beauty, the GRWM videos have become a platform for real storytelling. For creators like Bravo, formats allow you to share beauty tips and real glimps in their lives. According to A YouTube Report In August 2023, videos with changes in the title “Grwm” had more than six billion views a year. In Tiktok, #Grwm Hashtag has seen more than 157 million times, Instagram currently has 6.8 million #grwm tags and Tiktok has 16.2 million. But the format did not always have a speedy speed.

Initially, GRWM videos began as non-talking, real-time makeup that applied creators showing the tutorial style content. In the 2010s, the format evolved as a beauty vlogger Jackie always He entered the chat approach. Mix and moody and transparent storytelling of the beauty of Aino’s beauty, makeup tips and beauty standards, inclusivity and cultural identity. These reflective videos, deep videos, often extend more than 30 minutes, allowed the creators to complete the deeper links to their audience. As the GRWM content has grown, he suffered another change, evolving from a format used to mark and market beauty effects. Heritage videos like Celebrities, Marquis and Vogue included GRWM videos, to promote products and connect to their audience more personal. This change marked the movement between individual creators, shared both stories and advertising to a shared format shared with a format.

With more than a decade in Tiktok and Instagram for a decade later, the GRWM videos have been re-adjusted. To adapt the rapid nature of these platforms, the format has shortened and became more dynamic vision. “The format must be pointed, visually attractive and most important, especially when people run fast,” says Lara brings, social and communications in the glossier.

Currently, creators like Bravo have improved the art of fast Grwm art. In vision vision, the 25-year-old creator does not only show beauty techniques. He shares his story by discussing his career, self-growing or daily experiences. “GRWM videos have this ability to touch the narrative and hook spectators immediately,” explained Dari Daria’s Symoné Harvin, the creator of Studio Symoné, a multimedia beauty platform and community creator. As GRWM formats shorten it does not lose his essence. Has been adjusted.

The GRWM video key key consists of the ability to join beauty routines with personal expression. “It’s not makeup,” says Donyé Taylor, social media strategist and creative content. “It’s about the person behind the products. The best GRWM videos are the personal stories in their beauty routines. That’s why GRWM videos, as well as fast formats in their formats, keep reality.

Bravo’s GRWM videos perfectly show that evolution. They are short, but they are full of personality, purpose and truthfulness. Bravo first when it began to create beauty content, it was partly created as a creative exit of curiosity and partly outside the work of its corporate beauty. But his videos were also deeper born. “They constantly consumed the content of people who didn’t look like me,” he reflected. Grossm not to see enough videos with deep brown creators like his, he decided to create his own. As the Adekers pointed out, “GRWM videos allow creators to show the nuances of their identities and allow audiences to feel part of the creator world.” These videos break obstacles, democratizing beauty and making it more accessible to all, regardless of race, gender or background.

For everything that takes his quick edition and fast, the GRWM videos remain a connection platform. The audience offers beauty advice, but also allow audiences to reflect on the stories of others. As the beauty content continues to evolve, one thing is clear: GRWM videos, in their changing form, to be here. They are a celebration of individuality, community and beauty, both products and in the stories behind them.