- HBO Max intends to operate the password release aggressively. The company, which gave users the opportunity to pay an additional $ 8 per month for the release of passwords outside the house, will make this fee mandatory from September.
The Watch party is over for people who have made their subscription for HBO Max Freeload.
Warner Bros. Discovery Says that it will be more aggressive after the people after the exchange of passwords for a recent profit call. People who insist on adding spectators outside of their household are asked to pay another $ 7.99 per month.
This fee has actually been available for some time, but the restrictions have not been strongly enforced. That ends at the end of August, said the WBD streaming boss JB Perrette.
The company, said Perrette, has been testing for months to determine: “Who is a legitimate user who may not be a legitimate user.” With this determined, he said: “We put the network in the right place, so to speak.”
Warner Bros. discovery There has been a procedure for password release for over a year. The enforcement follows the decision of Netflix to end Disney+in February 2024 an end to password release in 2023 and a similar action in February 2024. Hulu and ESPN+. Disney CEO Bob Iger said the problem was a “real priority” in a winning call with analysts in 2023.
The parts of the password have become one Problem for all streaming services And according to a Citibank report, the industry could cost up to 25 billion US dollars a year. Netflix said in 2022 That more than 100 million households are paid by other people.
However, rockings show subscriptions. Netflix saw a big climb In registrations after it has banned the release of user recognition. The subscription growth in the quarter after the campaign recorded 5.9 million new users, almost three times as high as the analysts.
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