Super Bowl Weekend is here with the Philadelphia Eagles arranged to take on the Kansas City Chiefs in New -Orleans on Sunday evening. While many people fit into the Super Bowl for the actual football, others do this for the halftime, and some are setting only for the advertisements.
The advertising list this year includes many of the names that are expected to be seen at the Super Bowl, from beer companies such as Budweiser and Coors to delicious companies like Doritos. We will also see some advertisements for a handful of startups.
It might seem strange for starting, especially one with limited cash flow and corporate capital investors, to spend the Millions required to catch a promotional crack at the big game. But sometimes the marketing strategy can afford.
Bernard Schmitt, a professor at Columbia Business School focused on marketing, told Techcrunch before last year’s Super Bowl That while the Super Bowl is a large audience to get ahead, it is often too wide to be an effective approach for many companies. But he added that it allows you to trigger its ability, which can help them stand out.
“It gives you boastful rights,” Schmitt said at the time. “Now I can say, ‘Oh, we had an advertisement on the Super Bowl.’ It changes the image.
Here are the beginners on advertisements during the year’s game:
Ramp
Philadelphia’s star Eagles running back Saquon Barkley has not only become an investor in Fintech Startup RampHe is also the protagonist of the company First commercial Super Bowl. The 15-second Ad ad -When presents Barkley buried in a mountain of spending reports-was conceived, shot and finished in seven days, ramp co-founder and general manager Eric Glyman said.
Openai
Openai aims to debut his first television ad At this year’s Super Bowl, according to The Wall Street Journal, which cited internal sources. While the details of what this ad looks is thin, this move is not very amazing, as the battle for AI control continues to warm. Openai rival Antropia arranged a five-second ad last year, who just said “Claude is AI for us all. Antropic, ” But it chose to sit this year’s game.
He & her
Telehealth Company Hims and Hers operate their first Super Bowl announcement, and it is Get a lot of attention. The 60-second announcement, which criticizes the manufacturers of approved weight loss drugs, has been described as “provocative.” We should note that the company sells its own striking versions of some of the most popular prescription weight loss drugs and are explored by the FDA for “misguided patients.”
Popcas
Prebiotic Soda Mark Poppi airs its second Super Bowl advertisement. Titled “Soda Thoughts”, this year’s announcement “explores the guilty people faced when they contemplate drinking soda”, according to Adweek. Creators Alix Earle, Jake Shane, and Rob Rausch of Love Island United States are the stars of the announcement.
Global papaya
Papaya Global, a global working payment platform, which raised more than $ 440 million in risky capital, will return for its second Super Bowl. The first Super Bowl announcement of the runway operated in 2024 and gained 114 million views, triple traffic to the company’s website, according to Press release. This year, the company’s announcement Focus on how complex global wage can be.