“We want to prepare for the future.”
A bold and prophetic statement in Tokyo today at Hidesign. The unified manufacturer began selling its stylish-hard work clothes to the public two seasons ago, hoping to revolutionize our wardrobe by offering technologically advanced clothing suitable for a variety of environments and conditions.
“The global environment has changed significantly due to climate change due to climate change,” Yoshii, the company’s chief designer, said in a speech by the brand. The event was held at the skyscraper office of Sumitomo Chemical Co., where he worked with new temperature-regulating fabrics this season. It is called Temp Tune, and it is designed at the molecular level to absorb heat at extremely high heat and release it with extreme cold.
This is one of the key new details of the brand’s launch. Heat it with a small river water scarf with buttons! A flexible “hot plate” made of carbon nanotube membrane, worn on the shoulder, can change the wearer’s temperature! Fireproof jacket prevention! It’s like traveling to 2050. Each piece has suitable functions that promise to make life and work more convenient and in some way more comfortable. “If the functions required for clothing are defined by the correlation between individual bodies and various environments, it is clear that the objects we have to face are the physical and global environments,” Yoshii explained.
Hideign’s proposition is truly groundbreaking. This is not a fashion brand that can make cool clothes (although its construction workers’ pants, super hybrid jackets and compressed dresses in a pastel palette of gray and blue are some of the appealing gorpcores now), but can provide a real solution to the anti-local problems faced by humans. When the climate collapse reaches our doorstep, we will most likely need these clothes to survive.
