Hypebeast Visit: Mercer Labs’ Don Julio Immersive Brand Takeover


González’s journey began with his first tequila winery in La Primavera – now the legacy comes to life with a high-tech, versatile acquisition. Set in the museum’s art and technology space, the experience transports guests to the nutrient-rich clay soil and warm climate of the Jaliscan Heights, the story of Tequila Don Julio takes root first.



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