Credit card users in Japan can now convert their loyalty points to encryption. The APLU of the large group SBI Group is making Cardholder redemption APLUS points For a small amount of Bitcoin (BTC), Ether (ETH) or XRP (XRP).
2,100 points will make users earn about $13 for tokens of over 2,000 yen, while the current exchange rate is about $13. Cryptocurrencies are processed by SBI’s exchange department and stored directly in the user’s VC trading account.
This feature is opt-in and is only applicable to cards that are eligible in the APLUS Points Program.
Despite the relatively small quantity, it marks the first time Aplus’ prize catalog has added cryptocurrency, which previously focused on cashback and partner rewards.
For SBI, this is a low-risk approach that can drive user exposure without pushing speculative trading. The bank has supported Ripple for years, and XRP is the first marker to launch the VC trade in 2018.
Integration is important in Japan’s strictly regulated crypto environment, which shows that most regions still lack the maturity of compliance and provides everyday brand users with an encryption experience without marketing lightning meters.
