One of the breakthrough companies of the year, Laboratory golfhas been acquired by private equity firm L Catterton for $200 million.
Founded by Sam Hahn in 2018, the lab quietly perfected its zero-tar facial balance design until the gate opening in 2023. JJ SpaunDF3’s victory putt in 2025 brings things to the edge. The company sold an estimated 130,000 putters in 2024 and expected that by the end of 2025, this number is expected to triple, creating unprecedented demand for accessories and custom versions. For a fast-growing brand, private equity support may be essential to not lose momentum.
But the sale not only reflects the rise of the lab. It also represents a broader shift in the culture where golfers are more willing to experiment, become healthy and accept unconventional designs if that means more putting rods are discharged. The lab’s value proposition lies in its zero-agility facial balance technology, designed to make it easier for any player to find the target line and can be repeated for any player. Now, the industry has attracted people’s attention.
