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Linda Yaccarino, as managing director of X years, steps back into a role in which she tried to regain advertising collar while dealing with the mercury behavior of the owner of the Elon Musk platform.
In a post about X that announces your decision, Yaccarino She said she “decided to withdraw”, but was grateful to the billionaire entrepreneur and quoted “the opportunity to carry out the extraordinary mission of this company”.
“Now the best is still when X enters a new chapter with Xai,” she added.
The start-up of Musk’s artificial intelligence Xai acquired X for $ 45 billion in March to combine the data, models, computing power and talents of the two companies.
“Thank you for your contributions,” said Musk on Yaccarinos Post. The company has not announced a successor.
Yaccarino’s resignation followed one day after Grok, Xais Chatbot, which is repeatedly integrated into X Praised Adolf Hitler And common anti -Semitic rhetoric on the platform and causes public outrage.
In late Tuesday, Xai removed some of the contributions and announced that it had taken “measures to prohibit hate speeches before he was on X after creepy posts.
Yaccarino, a veteran of the Madison Avenue, who used to be NBCuniversal director of the advertising and headed the platform in mid-2023.
However, Musk has remained active in the decision -making and product development of X. A role that critics have claimed shows the limits of the power of Yaccarino.
The decision to integrate X into Xai reduced the Legacy advertising business monitored by Yaccarino, said Lou Paskis, Managing Director of the Marketing Consulting AJL advice and a friend of the former X boss. “It is clear that the priority is subscription income,” he added.
Your departure is in difficult time for the huge business empire of the Musk. The billionaire was put under pressure by investors who argue that he had been distracted by politics expelled With the US President.
One of the long -time Lieutenants from Mousk, Omead Afshar, left his job At Tesla last month, when the electric car manufacturer suffers a sales drop and a weak share price.
Musk in May promised to withdraw from politics and post that he “focused on X/XAI and Tesla”. But last week the richest man in the world said he would start one New US political party.
In her time at X, Yaccarino was commissioned to bring back advertisers who relax to relax their expenses for Musk’s decision, the moderation on the platform and its own provocative and sometimes conspiracy -cut posts.
As a managing director, she tried to improve the video functions of X, to strengthen relationships with creators and sports leagues and to develop X Money, a digital wallet and a peer-to-peer payment service that is to be published later in the year.
In an interview with the Financial Times last month, Yaccarino said 96 percent of the company’s advertising customers from the return of its acquisition had returned to the platform.
However, the advertising company continued to provide major challenges and tensions with marketers who are repeatedly hidden, and Musk publicly insulted those who boycotted the platform.
Several advertisers and managers of the agency have informed the FT that they are still careful when they organize advertisements on X, and quote a high level of hate speech and toxic content, while some only issue nominal amounts.
The advertising spending on the platform was initially reinforced by Musk’s close relationship with Trump before it turned out.
Last month, Yaccarino defended himself against the allegations that the social media company recently threatened brands with complaints if it had not bought any advertising on X.
In conversation with the FT, she released a report by Wall Street Journal as a “hearsay”, in which half a dozen brands, including Verizon and Ralph Lauren, had made offers for the purchase of ads after receiving the threats.
“They are unnamed sources, random commentators of third -party providers,” said Yaccarino.
Yaccarino took on the role of Musk, which the company bought in October 2022 for $ 44 billion. He had signaled his time that Chief was temporarily exposed to Tesla investors that he was not concentrated enough on the automobile manufacturer.
