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After 40 years of options, Matthew Freud is looking for his PR advice of the same name as one of the best spin doctors and company fixers Londons.
Freud, who has worked for prominent customers such as Sir Jony Ive and Sir Lewis Hamilton for decades, has commissioned the Boutique Investment Bank Robey Warshaw to start a process to find a buyer for the company based in London, so several people with knowledge of the details.
Robey Warshaw partner and former conservative Federal Chancellor George Osborne leads a review in which Freud probably remains responsible for several years in order to monitor the transition in the event of a sale.
Freud hired the bank to monitor a formal process after presenting a number of unsolicited approaches, people said.
Freud and Robey Warshaw rejected a comment.
Freud became known in the 1990s when he represented many Britpop celebrities and found a reputation as an integral part of the London music and art scene. At some point he was even a co -owner of the Groucho Club, the Soho private members club.
He rose to greater importance after having married Rupert Murdoch’s daughter Elisabeth, even though they were divorced in 2014.
A person near Freud said that she would only sell to the right buyer who would continue to dedicate some of the resources of the agency to good reasons and maintain their status as “B -Korp”, which are certified as the fulfillment of certain social and ecological standards.
They added that there was no certainty of a sale, but that Freud wanted to protect the future of his agency when he approaches retirement because he “did not” believe his children.
“He would like to secure the future of something that he built for 40 years. If it were sold, he would not sell it. He would not sell it. Finding the right home is something he is very aware of,” said the person.
Last year, the agency achieved a turnover of around 48 million GBP last year with a profit of around 12 million GBP. A share of larger rivals FGS was sold last year with several from around 17 -subject income.
Freud founded the agency in London at the age of 21 with only two customers: Irish Folk Band Clannad and Celebrity Spoon-Bender Uri Geller.
In the past, he has admitted that he has turned to PR that the rest of the famous family treated so many other options from his great -grandfather Sigmund to his uncle Lucian, the painter, his sister Emma, a broadcaster and designer and novelist Coussin Bella and Esther.
His skills were often in bringing his celebrity network together with brands and causes and helping charity campaigns such as Red Nose Day. In the past two decades, he has moved his agency to represent corporate customers and causes.
The company also includes goals in House, a non-profit group that creates events for political personalities, managing directors and entrepreneurs in order to promote the progress of the UN targets for sustainable development.
Other companies include the financial communication company Die One Nine Three Group and the Proud Robinson brand agency.
Freud has also expanded its private activities in recent years. In 2023 he opened the Bull Hotel in Burford, Oxfordshire. A second hotel, the Highway Inn, was introduced last summer.
He also acquired a parade of shops in the city and invested in a number of start-ups via his private office. He also won an Oscar to produce a short filamation by Charlie Mackesy’s best -selling book The Boy, The Mole, The Fox and The Horse in 2023.
Freud created A dividend of 40 million GBP from its shops last year.
