- McDonald’s converts into his past to address younger customers. The company will revive the characters of McDonaldland, including Birdie, Hambürgel and Mayor Mccheese from August 12th. An adult version of the Happy Meal is also offered.
Grimace’s return to McDonald’s Was a viral hit. Now the company brings back a group of characters from its past.
For the first time in 20 years, McDonald’s, Ronald McDonald, Grimace, Birdie, Hambürgel, Mayor McCcheese and FRY FRIENDS (also known as the Fry Jungs) are planning to include in his marketing. Nevertheless, Mia Officer Big Mac, Captain Crook (basically a hamburg glar for the fillet-o-fish) and Ronald’s Dog Sundae are.
From August 12th the chain Will start The McDonaldland meal, a kind of adult, a kind of quarter starp with cheese or 10-part chicken mcnuggets, fries, a Collector -Souvenir And the new Mt. McDonaldland Shake, which offers a mysterious taste that the company encourages to find out the guests.
It is a marketing boost that could address both gen z and GE X.
“In recent years we have seen how fans flock to our characters, from Grimace to Hamburglar. But many, especially the new generation, do not know that this is just the tip of the iceberg,” said Jennifer “JJ” Healan, McDonald’s Vice President of Us Marketing, Brand, Culture. “It is an opportunity for us to give fans a new, modern way to experience this magical world.”
Meals include one of six collector cards that contain postcards, stickers and more, each inspired by the different characters.
The McDonaldland advertising campaign dates from 1971 and contained everything, from apple pie trees to Hamburger -Büschen. The ads for this were … well, pure 1970s.
https://www.youtube.com/watch?v=GXI5P10LWQW
(Fascinated and or horrified? Here is Almost 10 minutes The ads in a row.)
McDonald’s does not stop with meals. A number of McDonaldland also starts WereFrom luggage stamps to shirts and hats. The line takes place in cooperation with Pacsun and will be available on August 12th. Another line with Away runs on August 18.
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