Facebook CEO Mark Zuckerberg left E. Barrett Pretterman Court House on April 14, 2025 in Washington, DC.
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Yuan The social media company said Thursday it is suing a company that advertises on its services to promote an app that allows people to create non-consensual, gendered images using artificial intelligence technology.
The lawsuit is against Joy Timeline HK Limited, which developed an application called Crushai and its variants. The Hong Kong-based company runs ads on Facebook and Instagram to promote Crushai, an app that uses artificial intelligence to take photos of someone and create nude photos of them.
The social media company said Mehta filed a lawsuit in Hong Kong to prevent Happy Schedule from continuing to advertise on its services.
The lawsuit filed after Crushai-Maker’s “multiple attempts” to “bypass Meta’s ad review process and continue to place these ads as they are repeatedly removed to violate our rules,” Meta said.
“This legal action emphasizes both the severity of our undertaking of this abuse and our commitment to protecting our community from the community,” Mehta said. “We will continue to take the necessary steps – which may include legal action – for those who abuse our platform in this way.”
Researchers have Issue an alarm About the rise of so-called nude apps, it can be found online, on the app store and on the ad platform of Meta.
Senator Dick Durbin, D-ill. letter In February, Mark Zuckerberg urged the CEO to address his company’s role in getting Joy Timeline to run an ad that violated Meta’s standards on adult nudity, sexual activity and “certain forms of bullying and harassment.”
Dubin’s letter quoted Report Technology News Media 404 Media and Research Alexios Mantzarlis of Cornell University of Technology found that during the first two weeks of the year, at least 8,010 Crushhai-related ads were running on Meta’s app.
In addition to litigation, Meta said it is also updating its “law enforcement approach” and “developed new technologies specifically designed to identify these types of ads (even if the ad itself does not include nudes, matching techniques can be used to help us find and delete imitation ads faster”.
Meta said it is working with external experts and an internal “professional team” to keep up with exposed app makers “how to develop their strategies to avoid discovery.” Mehta also said it will “share signals about these applications with other tech companies” so they can also address them on their respective platforms.
“We also adopted the strategies we used to disrupt coordinated, non-realistic activity networks to find and delete account networks that operate these ads,” Mehta said. “Since the beginning of the year, our team of experts has conducted in-depth investigations to reveal and disrupt four separate account networks that attempt to run ads to promote these services.”
