When writing, ether
According to Coindesk Research’s technical analysis model, the transaction price in the past 24 hours was about $2,505, an increase of 0.56% in the past 24 hours. As for the broader crypto market measured by the Coindesk 20 index (CD20)up 0.34% during the same period.
Sharplink Gaming, Inc. (SBET) is a pioneering online performance marketing company specializing in sports betting and igaming industries. Headquartered in Minneapolis, Sharplink leverages its AI-powered C4 platform to deliver personalized, data-driven marketing content that enhances customer acquisition and retention for Sportsbooks and Casino Operators. The company has become a leader in the growing sports betting ecosystem through strategic acquisitions and partnership expansion.
July 4, 2025, Sharplink Announce On X, it has become the first listed company to adopt ETH as its main Treasury bill asset. The company outlines a comprehensive treasury strategy aimed at accumulating ETH, accumulating it, and growing each shared ETH-ETHRARE to create long-term shareholder value.
Sharplink stressed that its goal is not only to hold ETH, but to actively deploy it through local points, reproduction and Ethereum-based earnings strategies. The company highlights the advantages of ETH as a company’s reserve asset: it can be rewarded through Strate Rewards that can be made up of indicative financial protocols, scarce, secure and aligned with the infrastructure of the future Internet. This approach represents a bold redefinition of traditional financial management, integrating dispersed financial principles into company finance.
The strategic hub began with a $425 million private placement announced on May 27, led by Consensus and other prominent crypto investors to fund the acquisition of ETH as Sharplink’s main fiscal asset. Joseph Lubin, Ethereum co-founder and founder of CONSENSYS, joined Sharplink’s board as chairman and ended the position, strengthening the company’s commitment to blockchain innovation.
Since the ETH Treasury Strategy was officially launched on June 2, Sharplink has actively expanded its Ethereum holdings. Between May 30 and June 12, 2025, the company acquired approximately 176,271 ETH for approximately $463 million, with an average price of $2,626 per ETH.
Since then, from June 16 to June 20, Sharplink purchased 12,207 ETH for approximately $30.7 million, with partly $27.7 million. (ATM) Stock sales.
By June 24, Sharplink’s ETH Holdings reached 188,478 ETH, with 100% of its reserves deployed in solutions that generate points rewards. By July 1, the Ministry of Finance further expanded to 198,478 ETH, and since the inception of the strategy, more than 220 ETHs have been generated in Stage Rewards.
Joseph Lubin said that embedding Ethereum into Sharplink’s capital strategy reflects technological advancements and institutional trust, allowing companies to position themselves to lead the development of digital commerce. Meanwhile, CEO Rob Phythian pointed out that Sharplink’s upcoming Nasdaq ending ceremony on July 7, 2025 will symbolize this new chapter, showing how digital assets coexist with public market discipline and corporate governance.
Sharplink’s Ethereum Treasury strategy uniquely positions the company in sports betting, blockchain technology and decentralized finances, providing investors with investors’ growth potential for Ethereum, while promoting Sharplink’s mission to promote Sharplink’s mission innovation to innovate the thousands of billion-dollar Igamaming industry.
Technical analysis highlight
- ETH rose 2.2% from 15:00 on July 4 to 14:00 on July 5, climbing to $2,530.02 from $2,475.48.
- A sharp sell-off between 13:06 and 14:05 lowered ETH to $2,514.85 before buyers stepped in.
- Within 16:00 hours on July 5, strong support was between $2,480 and $2,500, with ETH trading at 382,821.
- The bullish breakout at 22:00 on July 4 brought ETH above $2,520, and resistance confirmed to be close to $2,530.
- ETH merged approximately $2,515, with signs of lowering volatility and recovery trendline after 13:40.
- Since late June, the momentum remains short-term but structurally bullish given the broader uptrend.
Disclaimer: Part of this article was generated with the assistance of AI tools and reviewed by our editorial team to ensure accuracy and compliance Our standards. For more information, see Coindesk’s complete AI policy.
