Nike Delay’s start for new brand with Kim Kardashians Skims

Nikeskims have to deal with production delays because this year she is preparing to debut the brand this year, according to the people familiar with the matter. In the last few months, buyers have been waiting for the first products of the line in front of a global rollout planned for 2026.

Despite the delays, Nike still expects that it will publish Nikeskims products at some point this year, one of the people with knowledge of the matter said. It is unclear when the first Nikeskims goods will be available for purchase, which products are included in the management and whether consumers receive a preview before the first publication.

Both Nike and Skims have focused on the partnership. Nike counts on Kardashian to strengthen the business of his women and add cultural relevance to trigger a turnaround. In the meantime, Skims has the opportunity to consolidate his presence on the active clothing by joining the world’s largest sports support company.

Elliott Hill, Chief Executive Officer from Nike, who retired last year, said in March that he announced in March that the first “comprehensive collection” in the district would be available in May.

The Nike shares fell by up to 0.5% on Wednesday and deleted an earlier profit. This year, the share has dropped by more than 20% compared to an increase in the S&P 500 by 2%. Investors will search for updates if the company reports its results of the fourth quarter on June 26.

Nike has put together A committed team For the project, which was held for more than a year until the secret An announcement in February. The department, which is made up of Nike, Skims and new employees, is still recruiting designers. It is expected to create and sell a selection of training shoes, clothing and accessories.