Summary
- PAS General Studio in Copenhagen and Jjjjound in Canada will launch their first collaboration on June 19
- The collection includes a common brand jersey (both men and women), black bib, white mesh base, socks and matching Biton, all designed for aerodynamic cycling performance and comfort with minimalist brand
Seamlessly blend the strict tradition of cycling with the modern design of Copenhagen premium cycling clothing brands in a highly anticipated alliance Ordinary studio Announces its first release of products with Canadian brands jjjjound.
At the heart of this partnership is a compelling co-branded jersey featuring Claude Monet’s iconic impressionist landscape. This lush and atmospheric work of art evokes the romance of the bicycle visual language, rural origin, and contingent contrast with the regular concrete environments where modern cyclists train and ride. At the heart of this art is a testament to the series’ unique vision. “The team built by Justin and Jjjjjound is really impressive, and we have always respected how they navigate cooperation through this precision and constraint. Their minimalist approach speaks a lot,” said Karl-Oskar Olsen, creative director and co-founder of PAS General Studios. He further highlighted an inspiration for a definition: “The emphasis on Monet’s paintings and strong legacy just connected with us. It challenged me, and it was a time when I was really excited to see the depth and the intention behind every detail.”
The collection’s brand cleverly balances the constraints of expressing visuals with minimalism and provides a cohesive line that caters to keen riders. Key works include special jerseys for men and women, as well as black institutional bibs for men and women, clear white mesh base, performance-oriented socks and matching Bitons. Each project is designed to embody the rich, expressive tradition of cycling while thinking about modern riders.
PAS Normal Studio X JJjjound Collection will be available worldwide pasnormalstudios.com and jjjjound.com Starting June 19, at 8 a.m. ET.
